Blue Marina is seen to have been once a very successful restaurant. Being located in a mall creates very great exposure to the target market for the foods it offers. However, with time, we see that there have been quite some issues that have arisen from the management system that had been initially put in place. As it can be seen, Blue Marina’s main target was to maximize efficiency and reduce the turnaround times: orders must be swiftly relayed to the table within 15 minutes, even during “peak hours” the intended outcomes being consistency and both customer service and daily sales targets. We see, however, that within a few years of being in functionality, this target started to lag behind. The restaurant began to deteriorate in performance.
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For this reason, Blue Marina has lost quite a couple of customers in the past few years. It has been observed that there has appeared quite a decrease in the profits (Ertrurk, 2008, p.463). Alarmingly, losses have been registered in the restaurant thus portraying the dire need for change. These observations thus made the new manager decided that any new staff members will have to go through induction in order to ensure that they are well trained for the job in order to offer the desired quality of service (Ertrurk, 2008, p.463). The external factor that has driven to this change is the competition that has evidently been created by the pub and the two new restaurants in the mall. For this reason we see the decision to make Blue Marina a chain restaurant such that regardless of the competition at the current mall, the branch at the Harbour and 5 miles away in the north of the city (Ertrurk, 2008, p.463). This change strategy seeks to counter the competition.
Analysis of the nature of …show more content…
This is when there are alterations in the organizational structure of a company due to internal or external factors that affect how the entire company is thus run. The structural changes in an organization mean the hierarchical structures in an organization, the chain of command or the management system. From the beginning, we see that the previous manager stepped down and let Marcello, his son, take over. This is a change of management system and also affected the command of the restaurant. This qualifies as a structural change that took place in Blue Marina (Elving, 1990, p.130). Moreover, the fact that the restaurant is made a chain of restaurants means that there will be a different organizational structure and the manager will be the overall head of all the restaurants while there will be branch managers. This is an alteration of the
For this reason, Blue Marina has lost quite a couple of customers in the past few years. It has been observed that there has appeared quite a decrease in the profits (Ertrurk, 2008, p.463). Alarmingly, losses have been registered in the restaurant thus portraying the dire need for change. These observations thus made the new manager decided that any new staff members will have to go through induction in order to ensure that they are well trained for the job in order to offer the desired quality of service (Ertrurk, 2008, p.463). The external factor that has driven to this change is the competition that has evidently been created by the pub and the two new restaurants in the mall. For this reason we see the decision to make Blue Marina a chain restaurant such that regardless of the competition at the current mall, the branch at the Harbour and 5 miles away in the north of the city (Ertrurk, 2008, p.463). This change strategy seeks to counter the competition.
Analysis of the nature of …show more content…
This is when there are alterations in the organizational structure of a company due to internal or external factors that affect how the entire company is thus run. The structural changes in an organization mean the hierarchical structures in an organization, the chain of command or the management system. From the beginning, we see that the previous manager stepped down and let Marcello, his son, take over. This is a change of management system and also affected the command of the restaurant. This qualifies as a structural change that took place in Blue Marina (Elving, 1990, p.130). Moreover, the fact that the restaurant is made a chain of restaurants means that there will be a different organizational structure and the manager will be the overall head of all the restaurants while there will be branch managers. This is an alteration of the