Blue Cross And Blue Shield: A Case Study

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In a review of benefits offered by Blue Cross/ Blue Shield (BC/BS), after doing business with them for several years, this insurance company continues to be a sound investment for our commercial employer-based healthcare needs. I have been tasked to research any significant developments of BC/BS, and the impact and trends regarding healthcare quality, access, technology, and reimbursement. In essence, give my concerns about the health insurance they offer and what the future of the company should be.
As we know Blue Cross and Blue Shield, is a voluntary health insurance that includes private and commercial insurance plans. According to Casto & Forrestal (2013), BC/BS is made up of a federation of 39 independent, locally operated plans united through membership in the Blue Cross and Blue Shield Association (BCBSA). The plans contract
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Whether it’s working with New York University and NYU Langone Medical Center (BC/BS, 2012)” to develop machine-learning algorithms to spot cases of undiagnosed diabetes and predict pre-diabetes in patients”. Otherwise, with Penn Medicine to create “a pill bottle that glows and makes musical sounds to remind heart attack survivors to take their medicine”, the technology is making an impact. (p. 8). They’re also trending through the use of Care Link’s HomeMeds Program; they have been able to reduce medication errors that endanger the lives of patients each day, saving thousands of dollars’ in duplicated or conflicting drugs and avoidable medical interventions or hospitalizations. They have funded over 2700 scholarships for nursing and allied health degree-seeking students. Also, looking to educate parents through their Parent Health Literacy Project to empower parents to make informed decisions and reduce unnecessary physician and ER visits. Therefore, reducing our costs when it’s all said and

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