Blockbuster had it all, the strategy, the brand recognition, loyalty from customer but still lost it all. The company wasn’t able to take into account the competitors and new technological innovation early enough. They kept defining a strategy focused on what have been successful in the past but this wasn’t viable on the long term. They weren’t able to take advantage of the technological disruption, they tried several strategies but they didn’t really want to change their initial strategy despite the loss of profit and loss of customers. The company hasn’t been able to keep up with the change of the environment, and adapt to it. Not only it didn’t want to change but also didn’t know really how to do it. When they realized the situation, it
