Blockbuster filed for bankruptcy in 2010. As we all could notice, Blockbusters predictability for the future and the moves they made weren’t capable for sustainability. Blockbuster was too late to respond to the changes in the entertainment industry. Sometime shortly, competitors got ahead of the game and led blockbuster big loss. Blockbuster lost a total of $932 million in 2008 and 2009 in Wall Street that conducted into its bankruptcy. Inevitably, Blockbuster’s lack of innovation and adaptability resulted into its ultimate outcome. This company really needed to create a competitive advantage strategy, offering innovative products and services which would have led to a path to success.
