BlackBerry Limited, formerly known as Research in Motion, is a Canadian multinational corporation headquartered in Waterloo, Ontario, Canada. BlackBerry designs, manufactures, markets and distributes handheld telecommunications devices as well as corporate enterprise hardware and software technologies. According to BlackBerry Investor Relations, total assets were reported at $6.549 billion dollars, and total revenue totaled $3.335 billion dollars. All figures reported are in U.S. dollars. The company is traded on the NASDAQ under ticker symbol: BBRY. BlackBerry Limited employs just over 6,200 people worldwide. Their website is: www.blackberry.com
Founded in 1984, the company first developed wireless packet-switched data communications …show more content…
The introduction of the iPhone on AT&T’s network during the fall of 2007 encouraged BlackBerry to produce its own touchscreen smartphone. The BlackBerry Storm was introduced in 2008, however suffered from poor reviews and poor customer satisfaction. Due to BlackBerry’s early penetration and larger carrier distribution networks (T-Mobile, AT&T, Rogers), the iPhone lagged behind the BlackBerry in both shipments and active users. However, this was short-lived as more U.S. users liked the sexier look and feel of the touchscreen iPhone as well as their unique app …show more content…
Customers curious about the iPhone or Windows phones can just walk into the Apple store or Windows Experience store and demo live devices, ask questions and are among like-minded customers. The store culture makes customers feel safe about their purchase, and is a one-stop sales shop for everything phone related – cases, chargers, tablets, etc. BlackBerry failed to do this. Going forward, I believe they should create a BlackBerry experience store to get customers into the store so they can “test drive” new phones and see what BlackBerry devices can
Founded in 1984, the company first developed wireless packet-switched data communications …show more content…
The introduction of the iPhone on AT&T’s network during the fall of 2007 encouraged BlackBerry to produce its own touchscreen smartphone. The BlackBerry Storm was introduced in 2008, however suffered from poor reviews and poor customer satisfaction. Due to BlackBerry’s early penetration and larger carrier distribution networks (T-Mobile, AT&T, Rogers), the iPhone lagged behind the BlackBerry in both shipments and active users. However, this was short-lived as more U.S. users liked the sexier look and feel of the touchscreen iPhone as well as their unique app …show more content…
Customers curious about the iPhone or Windows phones can just walk into the Apple store or Windows Experience store and demo live devices, ask questions and are among like-minded customers. The store culture makes customers feel safe about their purchase, and is a one-stop sales shop for everything phone related – cases, chargers, tablets, etc. BlackBerry failed to do this. Going forward, I believe they should create a BlackBerry experience store to get customers into the store so they can “test drive” new phones and see what BlackBerry devices can