The advertisements found throughout, offer a breakthrough in black stereotypes. Blacks were seen as inferior, being able to do nothing but slave related work, such as field work or domestic work. Many whites didn’t think blacks could be educated or do same skills like a white person would. For example, on page 113, there is an ad for International Reality Corporation, the advertisement is targeting for someone who wants to learn the real-estate business; the newspaper also offered advertisements for education; because often times blacks were not given the opportunity or had the chance to attend school, these ads which promoted the enrollment of blacks in a higher education facility, it even advertised schools for the medical field, military
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Because blacks had a difficult time obtaining the same opportunities as whites, often times finding difficulties finding a job or even a house, faced dangers shopping or even walking down intergraded streets. The newspaper advertised to address the black community, to exploit the black marketplace operated by other blacks as well. As the author explains, “The Crisis, was not selling a product; it was selling a job, an opportunity to make money.” Having black businesses advertise in the newspaper, allowed for the black economy to prosper; but indeed it was selling products, but they were targeted to blacks. Gender roles and beauty seemed to also have been important in the community. The products importantly did not try to change the feature of black women, but rather embrace who they were already; just like the advertisement for the Dunbar Company: Face Powder on the last page. The Crisis was a revolutionary and significant newspaper for blacks, all throughout the United States; while promoting black excellence, the newspapers fought racial inequality from politics, to the daily life; promoting education for blacks and the importance of purchasing’s from black owned businesses to make an independent black economy, all while staying true to themselves, by staying on traditional
Because blacks had a difficult time obtaining the same opportunities as whites, often times finding difficulties finding a job or even a house, faced dangers shopping or even walking down intergraded streets. The newspaper advertised to address the black community, to exploit the black marketplace operated by other blacks as well. As the author explains, “The Crisis, was not selling a product; it was selling a job, an opportunity to make money.” Having black businesses advertise in the newspaper, allowed for the black economy to prosper; but indeed it was selling products, but they were targeted to blacks. Gender roles and beauty seemed to also have been important in the community. The products importantly did not try to change the feature of black women, but rather embrace who they were already; just like the advertisement for the Dunbar Company: Face Powder on the last page. The Crisis was a revolutionary and significant newspaper for blacks, all throughout the United States; while promoting black excellence, the newspapers fought racial inequality from politics, to the daily life; promoting education for blacks and the importance of purchasing’s from black owned businesses to make an independent black economy, all while staying true to themselves, by staying on traditional