Black Friday Reflection

1533 Words 7 Pages
Introduction On November 24th I got in my car, and drove down to my local mall. I did this to observe the new American tradition of Black-Friday. Black-Friday is a consumer holiday of sorts, that immediately follows Thanksgiving, and serves as the immediate transition into the Christmas season. It must be noted that this transition takes place nearly a full month prior to the holiday itself, creating a “Holiday Season”, rather than a day itself. I choose this site as it was similar to most malls across the country. There was nothing unique enough about it to make it stand apart from any other random mall across the country. This was important to me, because I wanted to observe something that would be universal whether I was in Los Angeles …show more content…
This can arise from things such as ethical concerns for patients at a hospital for example, or safety concerns for the researcher such as a a shipyard or construction site. Jack Fong presents this difficulty on his writing of his studies with the Karen. In the book Research Beyond Borders Dr. Fong mentions the dangerous that he faced while immersing himself with the Karen. His studying people living in crisis in the middle of a warzone no doubt put him in danger, much more than my trip to the local mall. For my particular site there was no such concerns, as it was a public place. Gaining access was as simple as walking in, sitting down and observing. I do not feel that there were ethical concerns, as I was not telling any one person’s story. Also this phenomenon that I was observing is not area specific, but rather occurs nation wide. I also was not creating any hindrances to the people going about their …show more content…
This is what I observed as a third theme from my ethnographic observation of people shopping during Black-Friday. Most people that I observed were in a hurry to get to where they were going. They were so caught up with there phones and trying to get to the next sale that few of them noticed the people around them. During my time there I observed multiple people walk right in to other shoppers. Sometimes after they bumped into one another there was a polite apology, and they immediately went about what they were doing. In a few instances no apologies were exchanged that could be observed, but a few looks of anger were exchanged. I was not at the location for the opening, in which lots of people had began to line up for during thanksgiving. This would be something that would need to be observed for future research, as I believe it is here that more stress and anxiety would show itself in the shoppers as they made the initial rush to gain access to the stores in order to get that special door buster

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