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Black Friday: Consumerism Minus Civilization

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Andrew Leonard’s “Black Friday : Consumerism Minus Civilization”. Leonard describe in his essay how black friday marketing strategies have gone to far.“ there’s also a point where healthy consumerism becomes out-of-control marketing-driven commodity fetishism”(Leonard 132). The author gives great examples from videos from youtube, television ads and observation. One of the black friday videos he found on youtube called, “Crazy Target Lady” he describes as Christmas obsessed, crazy,and scary lady. One of Macy’s black friday ads the author describes a grown man yelling at Justin Bieber. Other examples the author gives to back his stance up goes on to explain how chain stores are opening up at midnight on Thanksgiving he closes his essay with

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