With a growing Canadian economy the sky is the limit in the restaurant business. Over the past 25 years the Canadian restaurant industry has been steadily growing to a current high of $62 billion. Although a restaurant can grow fast, it can fall 10 times faster, in this concentrated market. Bites is an old bakery in Mississauga, part of Streetsville’s history. Bites has been in the same location for 25 years, and although many still enjoy their service, they are starting to go downhill. To stay afloat, Bites must refresh their plan to attract customers away from new, fierce competition.
With a modern community opening and younger families moving into the area, Bites must change focus. Bites will now be targeting customers from the age of 25-34
With a modern community opening and younger families moving into the area, Bites must change focus. Bites will now be targeting customers from the age of 25-34