Though a lot of local players might come into picture, people will tend to choose Bisleri because of the credibility it has built over the years as brand of mineral water.
For example, during sampling test conducted by FDA for other packaged water during March 2014 to April 2015, it is found that out of 95 samples taken, 28 samples had high bacterial content and 23 did not meet quality standards. This shows that lot of local players don’t have the credibility but exists because of the low cost factor
Demand Elasticity
Will it affect the demand for Bisleri?
we conducted a sample survey to analyze how the demand would change given the decrease in price. The results affirmed our belief that around 79% people said that they would tend to …show more content…
Citing a small example, when Bisleri raised the price of 20 Liter bottle, the demand didn’t go down but instead it had a steep growth from 18000 units to 56000 units in Southern Bangalore region. This clearly indicates the inelastic nature of the B2B business. This is because there are only few players in this segment and too local without much credibility.
In B2C business i.e. mainly smaller packing of Bisleri, the demand is elastic. As a change in price will affect the demand of the product sales. Thus reducing price seemed like a win-win situation for the company and the customer. But it could not as simple as it all seemed and thus some analysis on pros and cons was conducted and the results were presented before the …show more content…
Water fountains are a step in the right direction wherein it hopes to install water dispensers at a number of locations for the customers to enjoy the taste of pure, hygienic mineral water that Bisleri has always been known for. This strategy is expected to mitigate to a large extent, the current challenge posed by the ban of plastic bottles, as our research shows. Also, it would help reduce plastic waste which would find a lot of support from the government
For example, during sampling test conducted by FDA for other packaged water during March 2014 to April 2015, it is found that out of 95 samples taken, 28 samples had high bacterial content and 23 did not meet quality standards. This shows that lot of local players don’t have the credibility but exists because of the low cost factor
Demand Elasticity
Will it affect the demand for Bisleri?
we conducted a sample survey to analyze how the demand would change given the decrease in price. The results affirmed our belief that around 79% people said that they would tend to …show more content…
Citing a small example, when Bisleri raised the price of 20 Liter bottle, the demand didn’t go down but instead it had a steep growth from 18000 units to 56000 units in Southern Bangalore region. This clearly indicates the inelastic nature of the B2B business. This is because there are only few players in this segment and too local without much credibility.
In B2C business i.e. mainly smaller packing of Bisleri, the demand is elastic. As a change in price will affect the demand of the product sales. Thus reducing price seemed like a win-win situation for the company and the customer. But it could not as simple as it all seemed and thus some analysis on pros and cons was conducted and the results were presented before the …show more content…
Water fountains are a step in the right direction wherein it hopes to install water dispensers at a number of locations for the customers to enjoy the taste of pure, hygienic mineral water that Bisleri has always been known for. This strategy is expected to mitigate to a large extent, the current challenge posed by the ban of plastic bottles, as our research shows. Also, it would help reduce plastic waste which would find a lot of support from the government