When someone binge drinks, they drink heavily on a single occasion or drink continuously over several days or weeks. The Australian Bureau of Statistics defines binge drinking as more than 4 standard drinks in one occasion.
Binge drinking is extremely dangerous to individuals. Alcohol is a depressant, meaning it slows down the functions of the central nervous system. Consuming alcohol with other drugs (commonly known as poly drug use) is even more dangerous. Binge drinking causes people to be drunk so their judgement and control is affected. They will suffer from coordination problems, dehydration, nausea, memory loss, poor decision making, and shakiness. It also leads to accidental injuries, such as motor vehicle crashes, falls and drowning. …show more content…
They are able to reach wider audiences, which will make many people aware of this issue. Also, when people become aware of it, then they will discuss it among others, causing more people to become aware and consider the issue. ‘Alcohol. Think Again’ is an education campaign based in Western Australia and has two main campaigns: ‘I see’ and ‘Cogs’. These two campaigns’ secondary targets were 12-17 year old people, and their primary targets were the parents of these young people. The ‘Cogs’ campaign was ‘Under 18. No Alcohol. The Safest Choice.’ Its main aim was to increase the awareness of parents that they had a responsibility to monitor, supervise and prevent young people from drinking alcohol. From watching this advertisement, half of the parent viewers spoke to their children about alcohol, one in ten placed greater drinking restrictions on their children, and two in ten tried to prevent their children from drinking at all. From this, we can see that media campaigns and their messages have the capability of reaching all types of people, from young people to their …show more content…
In 2014-15, 44.0% of Australians aged 18 years and over exceeded the single occasion risk threshold of consuming more than 4 standard drinks at least once in the past year, similar to 2011-12 (44.7%). More males exceeded the guideline than women in 2014-15 (56.8% and 31.7% respectively). In 2014, alcohol-related stroke hospitalisation in Western Australia cost $1.2 million. The proportion of drivers and motorcycle riders who lost their lives with a blood alcohol concentration (BAC) greater than 0.05g/100ml has declined from 38% in 1987 to 19% in 2016. Overall, we can see a decline in people excessively drinking and harming themselves. To see the overall decline is great news, however, quite a few people are still drinking dangerously, which means we need to act fast to stop it for a better
Binge drinking is extremely dangerous to individuals. Alcohol is a depressant, meaning it slows down the functions of the central nervous system. Consuming alcohol with other drugs (commonly known as poly drug use) is even more dangerous. Binge drinking causes people to be drunk so their judgement and control is affected. They will suffer from coordination problems, dehydration, nausea, memory loss, poor decision making, and shakiness. It also leads to accidental injuries, such as motor vehicle crashes, falls and drowning. …show more content…
They are able to reach wider audiences, which will make many people aware of this issue. Also, when people become aware of it, then they will discuss it among others, causing more people to become aware and consider the issue. ‘Alcohol. Think Again’ is an education campaign based in Western Australia and has two main campaigns: ‘I see’ and ‘Cogs’. These two campaigns’ secondary targets were 12-17 year old people, and their primary targets were the parents of these young people. The ‘Cogs’ campaign was ‘Under 18. No Alcohol. The Safest Choice.’ Its main aim was to increase the awareness of parents that they had a responsibility to monitor, supervise and prevent young people from drinking alcohol. From watching this advertisement, half of the parent viewers spoke to their children about alcohol, one in ten placed greater drinking restrictions on their children, and two in ten tried to prevent their children from drinking at all. From this, we can see that media campaigns and their messages have the capability of reaching all types of people, from young people to their …show more content…
In 2014-15, 44.0% of Australians aged 18 years and over exceeded the single occasion risk threshold of consuming more than 4 standard drinks at least once in the past year, similar to 2011-12 (44.7%). More males exceeded the guideline than women in 2014-15 (56.8% and 31.7% respectively). In 2014, alcohol-related stroke hospitalisation in Western Australia cost $1.2 million. The proportion of drivers and motorcycle riders who lost their lives with a blood alcohol concentration (BAC) greater than 0.05g/100ml has declined from 38% in 1987 to 19% in 2016. Overall, we can see a decline in people excessively drinking and harming themselves. To see the overall decline is great news, however, quite a few people are still drinking dangerously, which means we need to act fast to stop it for a better