Binge Drinking Campaign Analysis

This campaign was originally developed based on a consensus among our group members that individuals under the age of 21 are drinking irresponsibly. The thought that drinking underage can also have severe health and life consequences was also a major motivational factor when choosing this campaign. Death among underage drinkers is also one of the main reasons for choosing this topic, as the rates are very high, especially among college students. The main reasons for death and accidents among college students comes in the form of binge drinking. The high rates of binge drinking along with its relevance to Healthy People 2020’ SA-14.2 goal are one of the reasons for choosing this campaign. This goal states that there must be a reduction in binge drinking among college age students. …show more content…
The goal of Healthy People 2020 is to reduce this number to 37 percent (“Substance Abuse,” n.d..). To reach this goal along with others, it was decided that the best course of action was to design an education seminar that our target audience could attend. This would allow us to get the information out in a useful manner as well as teaching new skills. Education about an issue along with providing essential skills has been proven to be effective in creating a behavior change by multiple organization including The Journal of the National Institute on Alcohol Abuse and Alcoholism (Komro & Toomey, 2002). Once the topic had been selected and the campaign designed, it was necessary to research why underage drinking is a health issue and the burden it places on the health care