From 1993 to 2002, an estimated 501 under-aged drinkers (aged 14–17yrs) died from alcohol-attributable injury and disease caused by risky/high risk drinking in Australia. In 2005 it was found that one in ten people between the age of 12 and 17 admitted to binge drinking, or drinking unsafe amounts of alcohol. From the ages between 16 and 17 the figure increased to one in five people. Teenage males are three and a half times more likely than females to die from alcohol-attributable injury. The purpose of this binge drinking ad is to raise awareness for under aged binge drinking and violence when under the influence of alcohol. We need to raise awareness because binge drinking is becoming more common from the age of 14 and onwards. Binge drinking disrupts the brain and body development which will lead to a disadvantaged learning and will then lead to a disadvantaged generation who will be more violent and less likely to get a good paying job for their future. The target audience for this particular ad is towards 14 to 18 year olds. In this proposal it will state the concerns for the future generation. We will also be stating statistics and information about under age binge drinking and violence. It will also include a solution to binge drinking and how we are going to spread this message to the affected teenagers.
