Executive Summary:
Billabong is Australia based wholesaler and retailer brand. Their products are licenced and
distributed in 100+ countries. The companies aim is to attain people’s satisfaction to look and feel
good. This is mainly possible by providing them with products they desire and exceptional customer
service.
Their strengths are Large product base, Multi-channel operations. Their Weaknesses is significant
decline in the revenues of the company especially in Australia. Their Opportunities are restructure
the initiatives which is most likely to help the company in the top line growth. Their Threats are
Weak economic conditions in Europe. Quicksilver Inc, Pacific Sunwear of California, The Burton
Corporations are the main …show more content…
Increase the sales percentage by changing
the manufacturing rates of core brands.
Billabong target males and females in the age group of 12 – 35 who are sports enthusiast, especially
surfing. They target males and females separately through Billabong and Billabong Girls.
Billabong believes in having the right products for the market, The topmost product of billabong is
mandala t-shirts. The prices of Billabong products are affordable and the quality of their products
are in compliance with the international standards. Billabong believes in distributing the products to
the locations where target customers can readily be found. As their target audience is young men
and women, the best way to target them is through internet.
The majority of their promotions are done through social networking and their own website and this
is what makes their promotion interesting.
They use social networking websites to keep their customers updated. They uses websites such as
twitter, Facebook, Vimo, YouTube, tumbler, photo bucket and …show more content…
The companies each
and every step is taken to consideration with the long term values, retaining the profits, growth of
company and balancing their relationship with various partners.
Billabong Swot Analysis:
Strengths:
Large product base.
Multi-channel operations.
Significant footprints in major markets.
Expansion through strategic acquisition.
Weaknesses:
There is a significant decline in the revenues of the company especially in Australia. This is mainly
affecting company’s profitability and cash position
Opportunities:
Restructure the initiatives which is most likely to help the company in the top line growth.
Threats:
Weak economic conditions in Europe
Intense competition may affect market shares.
Competitors:
Few of the top competitors of Billabong are:
Quicksilver Inc.
Pacific Sunwear of California
The Burton Corporations.
Marketing Objectives:
The marketing objectives of the company includes:
Earning the profit rate of 5% every year in sustainable way and to value the employees and maintain
the loyal base of customers.
Increase the sales percentage by changing the manufacturing rates of core
Billabong is Australia based wholesaler and retailer brand. Their products are licenced and
distributed in 100+ countries. The companies aim is to attain people’s satisfaction to look and feel
good. This is mainly possible by providing them with products they desire and exceptional customer
service.
Their strengths are Large product base, Multi-channel operations. Their Weaknesses is significant
decline in the revenues of the company especially in Australia. Their Opportunities are restructure
the initiatives which is most likely to help the company in the top line growth. Their Threats are
Weak economic conditions in Europe. Quicksilver Inc, Pacific Sunwear of California, The Burton
Corporations are the main …show more content…
Increase the sales percentage by changing
the manufacturing rates of core brands.
Billabong target males and females in the age group of 12 – 35 who are sports enthusiast, especially
surfing. They target males and females separately through Billabong and Billabong Girls.
Billabong believes in having the right products for the market, The topmost product of billabong is
mandala t-shirts. The prices of Billabong products are affordable and the quality of their products
are in compliance with the international standards. Billabong believes in distributing the products to
the locations where target customers can readily be found. As their target audience is young men
and women, the best way to target them is through internet.
The majority of their promotions are done through social networking and their own website and this
is what makes their promotion interesting.
They use social networking websites to keep their customers updated. They uses websites such as
twitter, Facebook, Vimo, YouTube, tumbler, photo bucket and …show more content…
The companies each
and every step is taken to consideration with the long term values, retaining the profits, growth of
company and balancing their relationship with various partners.
Billabong Swot Analysis:
Strengths:
Large product base.
Multi-channel operations.
Significant footprints in major markets.
Expansion through strategic acquisition.
Weaknesses:
There is a significant decline in the revenues of the company especially in Australia. This is mainly
affecting company’s profitability and cash position
Opportunities:
Restructure the initiatives which is most likely to help the company in the top line growth.
Threats:
Weak economic conditions in Europe
Intense competition may affect market shares.
Competitors:
Few of the top competitors of Billabong are:
Quicksilver Inc.
Pacific Sunwear of California
The Burton Corporations.
Marketing Objectives:
The marketing objectives of the company includes:
Earning the profit rate of 5% every year in sustainable way and to value the employees and maintain
the loyal base of customers.
Increase the sales percentage by changing the manufacturing rates of core