Bill Clinton Ad Analysis

Decent Essays
http://www.livingroomcandidate.org/commercials/1992/rebuild-america

1. This ad is issue-orientated, positive, informative, and motivational.

2. The language was very firm and well spoken. The tone of this ad is concerned and hopeful. The narrator of this ad is the candidate Clinton. The language and tone helped shaped the overall message because Clinton was able to connect to his viewers. He understood what the concerns were and had ideas on how to fix them.

3. The words that are put up while he is speaking is like a list of concerns that he plans to address. This was effective because you were able to follow along with his message. The camera angle and setup was like an interview. It was almost like the viewers were one-on-one with Clinton
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Clinton attracts to his audience because he is knowledgeable about what Americans concerns. He knows the problems and he knows how to fix them. This ad is intended to reach all voters. He is particularly point out workers, healthcare benefits, and unemployed.

6. Bill Clinton won the popular and electoral votes.

7. The ad did influence me because as an American who is facing problems, I'm looking for a President who not only understands my concerns but had a plan to address them. I wouldn't change anything in this ad.

http://www.livingroomcandidate.org/commercials/1992/favor-rev-1

1. This ad is issue-orientated and positive.

2. Th language was firm but the tone was laid back and slow. The narrator was candidate Bush. The language and tone did not match up well together to I don't think it helped shape the overall message.

3. He put up the theme of his message (words) before speaking it didn't help the message at all because I can't even remember what the theme was. It was like an interview.

4. They both used words to outline their message.

5. He only addressed welfare recipients and not other issues so his message wasn't appealing at all. The audience he was attracting was those who wanted to live the American dream.

6. Bill Clinton won the popular and electoral

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