We will address Bizlink’s inadequate outreach approaches through a multi-pronged campaign, “Spirit of Giving”, which incorporates both physical and online elements adapted from Soko, to raise awareness of Bizlink among online and offline YWA shoppers and increase sales.
While Soko has set-up a permanent flagship in San Francisco, Bizlink only sets up temporary pop-up stores in third-party exhibitions which occur infrequently, resulting in Bizlink’s limited physical presence. As such, Bizlink should extend beyond exhibitions and actively host their own pop-up stores during festive occasions. This not only reaches out to more offline shoppers, but also introduces customers to Bizlink’s social media and shopping platforms.
These pop-up stores …show more content…
which will help get [Bizlink] on the radar of customers, users, and potential partners”. The original posts are likely to achieve a ripple effect by influencing viewers of such posts to make posts of their own, creating a chain reaction that gives Bizlink the additional exposure it needs.
This method is feasible as experts have shown that YWAs are the most frequent users on social media.
“Spirit of Giving” also aims to incorporate emotional appeal to persuade customers to support Bizlink. We propose the use of videos to achieve emotional appeal. Currently, Soko regularly uploads videos that highlight problems artisans face while Bizlink’s videos hardly feature the difficulties faced by PWDs, failing to appeal to emotion.
Videos can be uploaded onto Bizlink’s online store and social media platforms which have been established through the previous publicity measure. Videos are a better method of content delivery than text-based mediums as they “display non-verbal communication [like] body language and tone… and engage audiences”. Our survey also revealed that 87% of respondents preferred graphics as a medium for content sharing to text
While Soko has set-up a permanent flagship in San Francisco, Bizlink only sets up temporary pop-up stores in third-party exhibitions which occur infrequently, resulting in Bizlink’s limited physical presence. As such, Bizlink should extend beyond exhibitions and actively host their own pop-up stores during festive occasions. This not only reaches out to more offline shoppers, but also introduces customers to Bizlink’s social media and shopping platforms.
These pop-up stores …show more content…
which will help get [Bizlink] on the radar of customers, users, and potential partners”. The original posts are likely to achieve a ripple effect by influencing viewers of such posts to make posts of their own, creating a chain reaction that gives Bizlink the additional exposure it needs.
This method is feasible as experts have shown that YWAs are the most frequent users on social media.
“Spirit of Giving” also aims to incorporate emotional appeal to persuade customers to support Bizlink. We propose the use of videos to achieve emotional appeal. Currently, Soko regularly uploads videos that highlight problems artisans face while Bizlink’s videos hardly feature the difficulties faced by PWDs, failing to appeal to emotion.
Videos can be uploaded onto Bizlink’s online store and social media platforms which have been established through the previous publicity measure. Videos are a better method of content delivery than text-based mediums as they “display non-verbal communication [like] body language and tone… and engage audiences”. Our survey also revealed that 87% of respondents preferred graphics as a medium for content sharing to text