Big-Mart Case Study

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much it could help them and not hurt them. At the town hall meeting, Katie Schnitz made it a point to stand up in support of Big-Mart as she was unable to afford the basic necessities for her family. She and others not only desire but need Big-Mart in order to survive. Both the mayor and city council have yet to actually weigh in on the Big-Mart debate, but it well known that with any city, the Mayor wants the best for his/her citizens. The mayor also hopes that things are worked out in the interest of the big money that Big-Mart will bring to the town of VanWood Heights (Clemons & McBeth, 2009).
The Big-Mart company is a prominent stakeholder aswell. Big-Mart trusts that they are exemplifying the interests of the town by delivering inexpensive products such as affordable organic fruits and health care. Big-Mart has also taken the time to run local advertisements to show that they want to support the citizens of the community with their business model and also to help the residents understand the company’s goals (Clemons & McBeth, 2009). Big-Mart has tried to exploit tactics that appeal to the local businesses in order to diminish the resistance that they are currently facing (Clemons & McBeth, 2009). Lastly, Big-Mart has clarified their energy efficient store features in order to lure those who are cognizant of what a big box store …show more content…
While Big-Mart has a substantial amount of power, the power over the community is extremely restricted. Big-Mart must take the time to persuade the public and prove that a new store location will not bring another element into their surroundings. The stakeholder analysis that was conducted was influenced by both the ideal democracy for policymaking and the representative democracy for policymaking. A direct democracy is

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