Big Brothers Of London Inc Case Study

Big Brothers of London Inc. is a company that is part of a non-profit organization that attempts to align big brothers with small brothers that may be in need of some assistance. The company was first started in 1903 in New York by Irvin Westheimer and in the short years after the company had forty founding brothers that were willing to help the less fortunate. In 1913, Big Brothers spread into Toronto, Canada where it would begin to help juvenile delinquents. Over the last century the company has been faced with many issues such as depression, the lack of Big Brothers, the unwillingness to help others in need, having inadequate resources, negative pressure from media, and decline in financial support. The company aims its focus on helping young boys that have not had a father figure in their life for quite some time. The numbers of volunteers have recently …show more content…
The economic recession within London has put a downward effect on the participation. One major problem is that the big brothers feel like they have to work, and because of that they don’t have time to spend with their little brother. This was a huge problem for them, and after it led to many other problems. The media pressure is another big problem. Another problem that they have is that they don’t have enough support. Also, another big problem is the age group of the big brothers. As far as management is concerned, they need to know who to target and how to target them to get the results that they need to make this thing successful and something people will never forget about. Also, they could market it to where lives will be changed and as a result it could be a generation thing where after one boy is saved and has support that when he grows up he gets a little brother, that way they would establish a lasting and long relationship to the