Synopsis
“CONSUMER BUYING BEHAVIOUR AT BIG BAZAAR”
STATEMENT OF THE PROBLEM:-
“Jo bazaar me milta hai vo yaha bhi milta hai” Kishore Biyani, CEO Future Value Retail (Big Bazaar Belongs to Future Group).
For the last 12 years Big bazaar is the brand associated with value for money and convenience. Launched in the year 2001, brand Big Bazaar wanted to bring affordability, variety and hygiene within the reach of common man. The Big Bazaar growth story is an ideal example of the expansion of the “Hypermarket” format in the Indian subcontinent.
Today Big Bazaar provides a platform for over 15,000 small, medium and large producers and manufactures to sell their product to the Indian consumers.
“The story is not about us, but this story is about …show more content…
It provides help to the further research for organized retail sector in E.D.M. MALL. It aims to understand the skill of the company in the area like technological advancement, competition in management. Good store design increases the visiting of more customers in to the store and increase the store goodwill, and price also plays major factor to use the customer giving preference and selection of the store.
WHAT CONTRIBUTION WOULD THE PROJECT MAKE AND TO WHOM:-
Study might try to find out answers of following Questions and it would provide useful inputs to the Big Bazar.
1. What is the level of satisfaction of consumers who are using services provided by Big Bazaar?
2. What are the prominent factors which influence consumers to choose Big Bazaar?
3. Whether the consumers of Big Bazaar are planning to shift to some other retail store?
4. Whether the consumers of Big Bazaar will recommend others to Shop at Big Bazaar?
OBJECTIVE AND
“CONSUMER BUYING BEHAVIOUR AT BIG BAZAAR”
STATEMENT OF THE PROBLEM:-
“Jo bazaar me milta hai vo yaha bhi milta hai” Kishore Biyani, CEO Future Value Retail (Big Bazaar Belongs to Future Group).
For the last 12 years Big bazaar is the brand associated with value for money and convenience. Launched in the year 2001, brand Big Bazaar wanted to bring affordability, variety and hygiene within the reach of common man. The Big Bazaar growth story is an ideal example of the expansion of the “Hypermarket” format in the Indian subcontinent.
Today Big Bazaar provides a platform for over 15,000 small, medium and large producers and manufactures to sell their product to the Indian consumers.
“The story is not about us, but this story is about …show more content…
It provides help to the further research for organized retail sector in E.D.M. MALL. It aims to understand the skill of the company in the area like technological advancement, competition in management. Good store design increases the visiting of more customers in to the store and increase the store goodwill, and price also plays major factor to use the customer giving preference and selection of the store.
WHAT CONTRIBUTION WOULD THE PROJECT MAKE AND TO WHOM:-
Study might try to find out answers of following Questions and it would provide useful inputs to the Big Bazar.
1. What is the level of satisfaction of consumers who are using services provided by Big Bazaar?
2. What are the prominent factors which influence consumers to choose Big Bazaar?
3. Whether the consumers of Big Bazaar are planning to shift to some other retail store?
4. Whether the consumers of Big Bazaar will recommend others to Shop at Big Bazaar?
OBJECTIVE AND