In Big Bang Disruption, Larry Downes and Paul Nunes explain that, even though disruptive innovation is not new, it is morphing into a new form. In an environment of repeated disruptive technology, with the explosion of the Internet, global computing, and mobile smart devices, Big Bang Disruption can overtake markets and devastate competitors overnight. Unlike its disruptive innovation forerunners, it attacks existing markets from the top, bottom, left and right. By using inexpensive technologies and crowdsourcing to bring new products and services to the market rapidly, competition might never see it coming. Before Amazon, there was Sears, the retail disrupter of its day. Its mail order catalog forever changed how goods were sold, and
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For example, “It's a tough place to be in as an incumbent”. Often, companies don't see the writing on the wall, however, even when companies do everything right, build an amazing company, develop an amazing product, an excellent culture and brand name and despite all of that, they get disrupted lightning fast. The point being is that companies could cushion themselves and build a safeguard but cannot ward off disruption. With the advent of smartphones, the pace of disruption has intensified, and disruption has alleviated itself from being a dilemma for innovators to triggering disasters for incumbents. If we think about Garmin, Magellan or even TomTom, these well-known GPS products were all displaced overnight by an application on a smartphone. Google Maps wiped that market segment off the planet in a matter of months. However, there have been instances, albeit few and far between, when the incumbents have taken the fight to the disruptors. Swatch shifted its paradigm from a watch viewed as a piece of jewelry to a fashion piece. This shows a willingness to pivot and give the consumers a third …show more content…
This is seen when Amazon launched the Kindle reader. Learning from the failed attempts by other companies, Amazon was able to launch a reader that met the requirements that consumers were looking for. These included longer battery life, more storage capacity, the ability to read outside, and the luxury of having an entire library in the palm of their
For example, “It's a tough place to be in as an incumbent”. Often, companies don't see the writing on the wall, however, even when companies do everything right, build an amazing company, develop an amazing product, an excellent culture and brand name and despite all of that, they get disrupted lightning fast. The point being is that companies could cushion themselves and build a safeguard but cannot ward off disruption. With the advent of smartphones, the pace of disruption has intensified, and disruption has alleviated itself from being a dilemma for innovators to triggering disasters for incumbents. If we think about Garmin, Magellan or even TomTom, these well-known GPS products were all displaced overnight by an application on a smartphone. Google Maps wiped that market segment off the planet in a matter of months. However, there have been instances, albeit few and far between, when the incumbents have taken the fight to the disruptors. Swatch shifted its paradigm from a watch viewed as a piece of jewelry to a fashion piece. This shows a willingness to pivot and give the consumers a third …show more content…
This is seen when Amazon launched the Kindle reader. Learning from the failed attempts by other companies, Amazon was able to launch a reader that met the requirements that consumers were looking for. These included longer battery life, more storage capacity, the ability to read outside, and the luxury of having an entire library in the palm of their