Bibles R Us Case Study

By reorganizing the manufacturing, marketing, and distribution functions, David and Chuck can improve efficiency and profit in Bibles-R-Us. A positive and enthusiastic attitude as they enter the company could spur marketing efforts. Colossians 3:23 encourages believers to do their work eagerly by saying, “Whatever you do, work heartily, as for the Lord and not for men.” Working enthusiastically will allow them to enjoy their new positions as they reorganize manufacturing, marketing, and distribution. First, they should look into manufacturing Bibles in countries other than Mexico. This could provide cheaper labor and less risk, due to the hostility between Mexico and the United States. Production in a different country may not save much money, but it could avoid …show more content…
Once adolescents see their peers bringing trendy Bibles to youth group, they will ask for them too. I would encourage David and Chuck to create Christmas specials that includes a personalized Bible and special Bible writing utensils. This could increase sales tremendously during the Christmastime, especially as it combines with the advertising of churches. A contrasting marketing route that David and Chuck may want to consider is producing small and cheap Bibles for missionary programs to purchase and distribute during their outreach. Encountering unreached people with Bibles-R-Us will influence the surrounding community to purchase the same types of Bibles. This can create a snowball effect of people in newly evangelized places buying Bibles from Bibles-R-Us. Distribution may be more effective with many different sources of sales. Running a Bibles-R-Us website will attract those that prefer to do online shopping. Although, the best way to integrate online shopping is through Amazon. As retail dwindles, reconfiguring distribution to revolve around Amazon is a great way to reach today’s