Biases Stereotypes And Heuristics

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Biases, stereotypes, and heuristics derive from individuals’ mental system; individuals’ neuro-system in connivance with the brain responds to individuals’ perceptions to justify biases, stereotypes, and heuristics. These three entities can be measured with the IAT (Implicit Association Test). The IAT test is one of the rare research testing instrument that exceeded the laboratory and attracted the attention of not just psychologists who constantly utilize it, but it is also used by the general public (Azar, 2008). This test was designed to assess how closely the individuals’ brains link concepts (Azar, 2008). Many testing models were implemented by scientists and researchers to measure biases, stereotypes, and heuristic; but the

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