Suzlon is a textile industry started by Tulsi Tanti in the year 1992. Initially Suzlon went from being a small textile mill with only 20 employees to one of the global leaders in wind energy. The main reason why Suzlon ventured into the energy sector was because they themselves were facing power crisis. This made Tanti search for alternatives to his unreliable …show more content…
The founder of Suzlon is Tulsi Tanti and the founder of Bharat Forge is Baba Kalyani. Both of them had a vision of putting India on the global market in their respective fields. Bharat Forge started off because of a government mandate to produce engine parts for India's domestic automotive production needs. Suzlon was originally a small textile business with only 20 employees who were struggling with the fluctuating power problems in India. Thus Tanti took a bold step to tackle the problem himself and setup two small capacity wind turbine …show more content…
Bharat forge wanted to show its clients that they are at an international level of production. Hence when ArvinMeritor visited their company and found out that they were able to produce a part for their automobiles from scratch in only three weeks, they were impressed. They showed their customers that they could deliver products at low cost, high technologies and at a high speed of delivery, thus they were accepted by the western world. Bharat Forge also deployed resident engineers to the US and other countries so that they can stay close their customers and attend to them immediately. Similarly Suzlon also places the customers first and designs their whole product around them. Suzlon's cost to commission concept made them very unique to their customers as they offered to set up and maintain the grid for twenty years. This showed their commitment to their customers as most manufactures would just take off after selling their product but Suzlon chose to put the customers first. They also recognized that most of the companies gave only the wind turbine and left the rest to be figured out by the customers, therefore Tanti devised a plan such that Suzlon would take care of everything including budgeting, acquiring, setup and maintenance of the wind farm so that the customer can focus on his primary