ECON 634 - Bharat Forge and Suzlon Case Study
In the said case study, a study on the changing global agenda of 2 major companies. Bharath forge and Suzlon have shown great progress to the changing economic conditions.
Bharat Forge was a manufacturer for domestic consumption which later became the 2nd largest forging company in the world. they are now an Indian Multinational with the largest exporter of auto components from India to the world. . Bharath forge under the supervision of Baba Kalyani saw a vision to take their domestic run industry to a global stronghold. They had a great level of transitional changes from a labour intense to capital/ technology intense type of production, thus increasing the speed, efficiency and lowering the …show more content…
even though both these firms have different products, different markets and different target markets , they have lots of similarity in the process of global domination that they achieved. the most significant similarity is their acquisition strategies through mergers and acquisition of overseas companies so as to enter an already existing market and dominate it entirely. another major similarity is the use a technological dominance in the activities . Bharath forge made a structural change from labour to technology intense and suzlon saw the opportunity to use modern technology to solve the electricity problem of the country.
The workforce similarity is also a noteable one as they use highly skilled labour to do their activities since the production is highly modernised. Bharath forge used their already existing labour force and trained them to use the modern technology and suzlon used skilled labour in almost all their activities hence directly pulled in skilled …show more content…
In the field of aquisitions the firms adopted different approaches i,e bharath forge aquired only the order book of the company it aquired so as to increase its global clientile but suzlon emerged as an industry which aquired new clients in India and all around the world.
The major significant difference which explains the entire strategy adopted by both the firms is the cost reduction which distinguishes the activities that they do.bharath forge was a domestic player and used availability of cheap labour to its advantage thus converting blue collar employees into white collar employees. this in turn converted the way the global market responded to bharath forge and made the company the 2nd largest producer in the global market. Suzlon has completely chosen a different field ie wind turbines which is complete technological field by adopting the idea of using a collabration of domestic and abroad technology so as to create a strong hold in India initially and then in a global scale.Bharath forge reduce its main cost by using a mixture of both manual and technological labour.whereas suzlon used only technological
In the said case study, a study on the changing global agenda of 2 major companies. Bharath forge and Suzlon have shown great progress to the changing economic conditions.
Bharat Forge was a manufacturer for domestic consumption which later became the 2nd largest forging company in the world. they are now an Indian Multinational with the largest exporter of auto components from India to the world. . Bharath forge under the supervision of Baba Kalyani saw a vision to take their domestic run industry to a global stronghold. They had a great level of transitional changes from a labour intense to capital/ technology intense type of production, thus increasing the speed, efficiency and lowering the …show more content…
even though both these firms have different products, different markets and different target markets , they have lots of similarity in the process of global domination that they achieved. the most significant similarity is their acquisition strategies through mergers and acquisition of overseas companies so as to enter an already existing market and dominate it entirely. another major similarity is the use a technological dominance in the activities . Bharath forge made a structural change from labour to technology intense and suzlon saw the opportunity to use modern technology to solve the electricity problem of the country.
The workforce similarity is also a noteable one as they use highly skilled labour to do their activities since the production is highly modernised. Bharath forge used their already existing labour force and trained them to use the modern technology and suzlon used skilled labour in almost all their activities hence directly pulled in skilled …show more content…
In the field of aquisitions the firms adopted different approaches i,e bharath forge aquired only the order book of the company it aquired so as to increase its global clientile but suzlon emerged as an industry which aquired new clients in India and all around the world.
The major significant difference which explains the entire strategy adopted by both the firms is the cost reduction which distinguishes the activities that they do.bharath forge was a domestic player and used availability of cheap labour to its advantage thus converting blue collar employees into white collar employees. this in turn converted the way the global market responded to bharath forge and made the company the 2nd largest producer in the global market. Suzlon has completely chosen a different field ie wind turbines which is complete technological field by adopting the idea of using a collabration of domestic and abroad technology so as to create a strong hold in India initially and then in a global scale.Bharath forge reduce its main cost by using a mixture of both manual and technological labour.whereas suzlon used only technological