a strong female who is in control of her own successful career. In summary, she stands for strong messages that come through both in her music endeavors and her personal brand.
Beyoncé uses technology as a substantial element of her marketing, which projects her brand image and conveys the messages she wants to spread. In 2013, Beyoncé released her self-titled album digitally as a surprise, with no release date set in advance (Kinos-Goodin, 2015). This upset former record release plans set by labels since the beginning of popular music. A surprise move such as this could not be possible without using the Internet, as the secret would be out as soon as the album was sent to the distributor to make physical copies. Furthermore, the surprise release secured Beyoncé’s position as a cutting-edge artist, who defines and influences trends. Since the release of her surprise album, a number of artists have followed similar release methods. This is a useful example because it proves how Beyoncé is making use …show more content…
It is evident that user-generated content on the Internet has pushed feminist discourse from a political space to a cultural space. Furthermore, we can see how the redistribution of power as a result of the Internet has taken influence from mass media and placed it in the hands of the public. Munro (2013) is in support of the new definition of a fourth-wave of feminism. According to Munro, the difference between third-wave feminism and fourth-wave feminism is how the Internet has enabled the ability for people to join political conversations through social media, which is a more natural and inviting way to get people involved. Taking a positive approach, Munro argues that the Internet is a space where young feminists can engage in a global community with opportunities for discussion and
Beyoncé uses technology as a substantial element of her marketing, which projects her brand image and conveys the messages she wants to spread. In 2013, Beyoncé released her self-titled album digitally as a surprise, with no release date set in advance (Kinos-Goodin, 2015). This upset former record release plans set by labels since the beginning of popular music. A surprise move such as this could not be possible without using the Internet, as the secret would be out as soon as the album was sent to the distributor to make physical copies. Furthermore, the surprise release secured Beyoncé’s position as a cutting-edge artist, who defines and influences trends. Since the release of her surprise album, a number of artists have followed similar release methods. This is a useful example because it proves how Beyoncé is making use …show more content…
It is evident that user-generated content on the Internet has pushed feminist discourse from a political space to a cultural space. Furthermore, we can see how the redistribution of power as a result of the Internet has taken influence from mass media and placed it in the hands of the public. Munro (2013) is in support of the new definition of a fourth-wave of feminism. According to Munro, the difference between third-wave feminism and fourth-wave feminism is how the Internet has enabled the ability for people to join political conversations through social media, which is a more natural and inviting way to get people involved. Taking a positive approach, Munro argues that the Internet is a space where young feminists can engage in a global community with opportunities for discussion and