Bewley's Case Study

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Introduction
Bewley’s is Ireland’s leading Irish, family-owned tea and company founded in 1840. Its primary business operations are the production of tea, coffee and the operations of cafés. Bewley's has operations in Ireland, the UK and the United States. Bewley’s has a long established commitment to ethical sourcing, being the first company to import Fairtrade coffee into Ireland in 1996, the first to import Cup of Excellence coffees into Ireland and the first certified carbon neutral coffee roaster in Ireland.
My research question is ‘What is the procurement process of the Bewley‘s company including sustainable purchasing, e-procurement and cost management’. The aim of this report is to analyse in detail the procurement processes of the
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Bewley’s has invested heavily into better traceability and direct sourcing models to guarantee a sustainable supply chain model, as well as building long-term relationships with coffee farmer’s rights across the globe. Bewley’s was the first to bring a Fairtrade product into Ireland in 1996 with a coffee offering, and is today Ireland’s largest supplier of Fairtrade coffees.
Since then, Irish consumers have responded to the trade approach with great support. In 2016, consumers spend over €270 million on Fairtrade products, an increase of 9% on 2015.
Fairtrade coffee currently accounts for 38% of Bewley’s raw coffee stock and as part of the company’s Origin Green targets, it intends to increase this supply to 41% by 2017 from as baseline of 34% in 2012. This will equate to an increase of 20% overall.
Bewley’s claims its commitment to direct trade with coffee farmer partners is evident in its long-term direct relationships with Fairtrade coffee cooperatives such a Soppexcca, a progressive community of 690 growers in the northern highlands region of Jinotega. Soppexcca supplies 100% of Bewley’s Nicaraguan coffee and in the past ten years the volume of coffee purchased from the cooperative has grown significantly. Bewley’s has also supported a number of education, welfare and health initiatives in
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Bewley’s will be bringing farmers to meet key foodservice customers throughout Fairtrade Fortnight, to hear first-hand the impact of buying Fairtrade.
The move to 100% Fairtrade is described by Mark Saunders, Brand Director of Bewley’s, as the company’s commitment to high quality for consumer and a fair deal for the producer. He added, “With Fairtrade you have the power in your pocket to change the world every day. Fairtrade is the only certification that guarantees a minimum price to farmers and an additional premium for social development projects in coffee producing communities.
“Having pioneered Fairtrade in Ireland for over 20 years, we’re very proud to continue this commitment and what better time to by bringing all of our branded fresh coffee products under the Fairtrade

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