Some dangers for BestValue in the new markets of Memphis and New Orleans include an inability to service customers as quickly and professionally. These two new markets are farther away and will require more travel time for service technicians. In addition, these new markets are relatively big. Consequently, if BestValue enjoys any success at all in selling its products in these areas, it may have to hire new service personnel. BestValue will have to ensure that such personnel are trained to provide the same high-quality service that has allowed it to gain the corporate reputation that it currently enjoys. Dangers present for BestValue in its efforts to begin offering LANs are similar. Local area networks represent a new product line for
