As an entrepreneur, it is very exciting to move further on my idea Berry Healthy Choice on Wheels. The next step is to make sure that all the information that is on hand during this process is accurate and reliable in order to allow for improved judgment to see if this idea is even likely to take off and if the opportunity here presented is reasonable. To find and gather this information it takes research. It’s finding out what is really going on in that industry, in this case, the food truck industry and also finding trends and seeing what is cool now and what is not so much today. Research provides entrepreneurs a reality check. It will align their vision with what is really going on in the world around them. Conducting research also helps
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One needs to know who they are, how they behave, and what they pay for their products. It is important to know that they are there and that an entrepreneur has enough numbers to support a business. When it comes to the food truck industry the millennials are the target market. Specifically, the customers the Berry Healthy Choice on Wheels will be targeting are the 19-36 years old in the Boston area, which consists of 658, 279 people (United States Census Bureau, 2016). “According to a survey published by the National Restaurant Association, consumers aged 18 to 34 years of age were the most likely to purchase a meal from a food truck, followed by 54 percent of diners aged between 35 and 44 years. Older generations were the least likely to patronize a food truck, with only 30 percent of survey respondents aged 65 and over having visited one” (Statista, 2018). Focusing our target on this market makes sense and this is further research on the people in this …show more content…
Most of these would be college or university students or people who work who are always on the go and need something quick to eat, but want a healthy alternative. These areas are always busy in the city and there is constant movement. Not to mention people are always hungry and the smell of fresh food is a great motivator for people to come and buy something! Others are just health conscious individuals who are hungry or on the go as well. In order to run a healthy and fresh, all natural, and organic food truck it would take good local and trustworthy suppliers. Just like most of the other food trucks in the area do, local suppliers are key for our products and services. Local farms and markets are perfect in order to have fresh delivered ingredients and supplies, such as the Boston Public Market or East Boston’s Farmers’ Market, or even Copley Square Farmers Market. There are a few choices and looking at their websites and reviews they seem very reliable and trustworthy partners to work
One needs to know who they are, how they behave, and what they pay for their products. It is important to know that they are there and that an entrepreneur has enough numbers to support a business. When it comes to the food truck industry the millennials are the target market. Specifically, the customers the Berry Healthy Choice on Wheels will be targeting are the 19-36 years old in the Boston area, which consists of 658, 279 people (United States Census Bureau, 2016). “According to a survey published by the National Restaurant Association, consumers aged 18 to 34 years of age were the most likely to purchase a meal from a food truck, followed by 54 percent of diners aged between 35 and 44 years. Older generations were the least likely to patronize a food truck, with only 30 percent of survey respondents aged 65 and over having visited one” (Statista, 2018). Focusing our target on this market makes sense and this is further research on the people in this …show more content…
Most of these would be college or university students or people who work who are always on the go and need something quick to eat, but want a healthy alternative. These areas are always busy in the city and there is constant movement. Not to mention people are always hungry and the smell of fresh food is a great motivator for people to come and buy something! Others are just health conscious individuals who are hungry or on the go as well. In order to run a healthy and fresh, all natural, and organic food truck it would take good local and trustworthy suppliers. Just like most of the other food trucks in the area do, local suppliers are key for our products and services. Local farms and markets are perfect in order to have fresh delivered ingredients and supplies, such as the Boston Public Market or East Boston’s Farmers’ Market, or even Copley Square Farmers Market. There are a few choices and looking at their websites and reviews they seem very reliable and trustworthy partners to work