Berckmans Place Swot Analysis

Opened in 2013, Berckmans Place at Augusta National by invitation only is one of the most exclusive clubs at the Masters. The Masters Tournament is known to be one of the most coveted tickets in all of sporting events to try to get ahold of. Only a few are able to get passes but to get credentials to Berckmans Place is even an harder task. Costing $6,000 per ticker and boasting five all inclusive restaurants serving breakfast, lunch and dinner, four inside and one outside on the putting greens, its no wonder why it is one of the hardest tickets to obtain. Only corporations are able to get tickets meaning that no individual is able to go and purchase a credential for a day. Credentials are limited to ten per corporation, which makes it even harder to get a hold of one of these passes. As well as having …show more content…
Some patrons have been lucky enough to be greeted by former Secretary of State Condoleezza Rice. Augusta National likes to keep Berckmans exclusive and with doing that they do not show on any maps where Berckmans is specifically located on the course. Patrons have their own parking lot , entrance to Berckmans place and to the greens at Augusta National. When they make their way into the club there is a golf shop on the right with merchandise that is not sold anywhere else on the course. The entrance to the greens from Berckmans is one where patrons have the ability to go to the left and go to the back nice, go to the middle and go towards the end of the front nine or go to the right and go to the front nine of the course. As being one of the rare patrons to of had a chance to obtain a Berckmans credential it was a great experience with great perks. While it being hard to get tickets nothing beats walking the course and enjoying eating food from the concessions on the