Bennett Coleman Group
The Times Group is India’s largest media conglomerate with its flagship Bennett, Coleman and Company Limited (BCCL) being the largest publishing company in India and South-Asia. Starting off with The Times of India – which is now the largest English publication in the world, BCCL and its subsidiaries (called The Times of India Group), are present in every existing media platform – Newspapers, Magazines, Books, TV, Radio, Internet, Event Management, Outdoor Display, Music, movies and more. With a turnover exceeding a billion dollars, the group has the support of over 25,000 advertisers, 11,000 employees and an audience spanning across all continents.
Key Businesses:
• Publishing o Largest publishing co in India: 13 newspapers, …show more content…
Its varied product portfolio helps it in tapping into various sections of the market. Major sales in Odisha comes from publication of Times of India with sales of around 85000 copies/day followed by Economic Times with sales of 12000copies/day. In the magazine segment the major share of sales comes from filmfare & femina. Some of the other national products available are topgear, hello, grazia, good homes etc.
Manufacturing Facility & Distribution System:
Bennett Coleman has its printing facility at Jagatpur Industrial Estate in Odisha from where the newspapers are daily shipped to all parts of the state. Its paper source is also located in Odisha itself in balasaur. The transportation system is outsourced using private vendors. Company’s motive is to keep the number of direct employees at minimum to reduce costs and maximize profits. The newspapers are directly shipped to regional distribution centers. The distribution centre for Bhubaneswar are in Ashoka market, Kalinga hospital square, Crpt square, khandagiri and old town with distribution of 16000, 6000,5000,6000 & 3000 respectively. The distribution system covers whole of the city which eliminates the need for any retail channel for sales. This provides the group with a competitive edge of delivering early. The newspapers are taken directly from …show more content…
Bennett Coleman adopts low pricing strategy and aims to generate revenues from advertisements rather than direct sale of its products. Times of India is priced very aggressively at Rs.4 along with Economics Times. 34% margin is given to distribution agencies as their share. So it costs Rs. 2.66 for distributors. Along with this the group gives 50% discount to all educational institutions, the target is to basically reach the maximum masses. Educational institutes provide better penetration into the youth which increases the reach of its advertisers and increases revenue opportunities for Bennett Coleman. The price is further reduced by Re1. for subscribing to both Times of India and Economic
The Times Group is India’s largest media conglomerate with its flagship Bennett, Coleman and Company Limited (BCCL) being the largest publishing company in India and South-Asia. Starting off with The Times of India – which is now the largest English publication in the world, BCCL and its subsidiaries (called The Times of India Group), are present in every existing media platform – Newspapers, Magazines, Books, TV, Radio, Internet, Event Management, Outdoor Display, Music, movies and more. With a turnover exceeding a billion dollars, the group has the support of over 25,000 advertisers, 11,000 employees and an audience spanning across all continents.
Key Businesses:
• Publishing o Largest publishing co in India: 13 newspapers, …show more content…
Its varied product portfolio helps it in tapping into various sections of the market. Major sales in Odisha comes from publication of Times of India with sales of around 85000 copies/day followed by Economic Times with sales of 12000copies/day. In the magazine segment the major share of sales comes from filmfare & femina. Some of the other national products available are topgear, hello, grazia, good homes etc.
Manufacturing Facility & Distribution System:
Bennett Coleman has its printing facility at Jagatpur Industrial Estate in Odisha from where the newspapers are daily shipped to all parts of the state. Its paper source is also located in Odisha itself in balasaur. The transportation system is outsourced using private vendors. Company’s motive is to keep the number of direct employees at minimum to reduce costs and maximize profits. The newspapers are directly shipped to regional distribution centers. The distribution centre for Bhubaneswar are in Ashoka market, Kalinga hospital square, Crpt square, khandagiri and old town with distribution of 16000, 6000,5000,6000 & 3000 respectively. The distribution system covers whole of the city which eliminates the need for any retail channel for sales. This provides the group with a competitive edge of delivering early. The newspapers are taken directly from …show more content…
Bennett Coleman adopts low pricing strategy and aims to generate revenues from advertisements rather than direct sale of its products. Times of India is priced very aggressively at Rs.4 along with Economics Times. 34% margin is given to distribution agencies as their share. So it costs Rs. 2.66 for distributors. Along with this the group gives 50% discount to all educational institutions, the target is to basically reach the maximum masses. Educational institutes provide better penetration into the youth which increases the reach of its advertisers and increases revenue opportunities for Bennett Coleman. The price is further reduced by Re1. for subscribing to both Times of India and Economic