Benjamin Franklin And The Richman Rhetorical Analysis

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Do you know someone who shares with you over coffee that they wish they could make a career change or find a new job?
Do you know a startup entrepreneur who is bootstrapping and wants to be noticed by customers when there is plethora of competition including large majors?
Do you know someone who feels powerless and vulnerable at work? Are you at a loss to find ways to help them get out of that predicament and start afresh.

Then this story from Ben Franklin's early life would be a worthwhile read.

Ben Franklin had very humble beginnings. In his early days he was running for office. One particular person, with wealth and fame, did not know him. He learnt that this person had a rare book in his collection. Ben wrote a note to the wealthy man expressing his desire to read the book and requesting a favor of lending the book. The rich man sent him the book. A
…show more content…
He asked a favor on what is of least cost to the rich man. Lending a book does not cause monetary or reputational risk for the rich man. This is key condition especially in combination with the first one.
For example, asking for referrals may not be construed as a least cost option especially when the referrer perceives that their reputation is at stake. He sent a meaningful, handwritten thank you note. Given that the story occurred in 1730’s helped the case for a handwritten note. Nevertheless, the impact of a personalized thank you almost always creates wonders. Campbell Soup’s former CEO Douglas Conant is a big advocate of handwritten thank you note and by his count has written at least 30,000 thank-you notes to employees over the course of his 10-year career. The

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