Competitive analysis (Joyce)
There are various companies provides vitamin supplements in the Australian market (CFA Institute, 2012). The main Dietary supplement provider companies in the market are Swisse, Blackmore, Cenovis, Nature’s Way, Berocca etc. Summarising the Multivitamin Satisfaction Ratings by Canstar Blue from 2011 to 2016, nationally, the top 5 brands are Blackmores (16.2%), Swisse (13.6%), Healthy Care (9.7%), Natures Own (5.9%) and Natures Way (4.1%). Fish oil segment is the top 1 ranked segments of sales in the total market. Swisse’s main competitors in fish oil segment are Blackmores, Nature’s way, Healthy care. The table below indicates the rank of the top 5 brands and the top 5 products. the top 5 brands the top 5 products …show more content…
Blackmores is also one of Australia’s leading natural health companies which are based on the naturopath. The company was founded by Maurice Blackmore in 1977 and gradually becomes one of the most trusted names in natural health. Blackmores is focused on offering high quality natural healthcare products and services to meet customers’ expectation. In 2015, Blackmores was awarded Australia’s ‘Most Trusted Brand’ for vitamins and supplements. Blackmores has a huge market in both Australia and Asia. There are 1100 existing retail outlets including all major pharmacies in Malaysia. It has 7.500 points of distribution in Australia across pharmacy, grocery and health food, rather than, it also Well-established online and become the most visited health information site in Australia, with around 327k members in their online …show more content…
Like to hike, rock climb, bicycle, surf, figure skate, in-line skate, ride horses, snowboard or ski, kayak, and other such activities
2. Don’t like to eat fish
promotion (Joyce)
Promotion mix means combinations of methods used in order to promote a product or idea. Swisses has developed comprehensive promotion mix tactics which cover five areas: advertising, public relations, sales promotion, personal selling and direct marketing. The promotion strategy shall initially is organized around informing customers of the new kid’s fish oil and how it works. The intention will be to highlight the following key benefits of ordering our products including:
Advertising--communication methods that are paid for
- TV and broadcast especially some traffic radio
- Print media like newspapers and magazines, especially some health magazines and mom’s magazines
- Online platforms including Facebook, twitter page, YouTube, LinkedIn,
- Outdoor platforms including bus, metro, malls, etc.
Public relations-- enable an organization to influence a target audience
- providing visual audio and video message to introduce our product on Swiss official website
- announcements via Swisse official tweets and updates to our page on
There are various companies provides vitamin supplements in the Australian market (CFA Institute, 2012). The main Dietary supplement provider companies in the market are Swisse, Blackmore, Cenovis, Nature’s Way, Berocca etc. Summarising the Multivitamin Satisfaction Ratings by Canstar Blue from 2011 to 2016, nationally, the top 5 brands are Blackmores (16.2%), Swisse (13.6%), Healthy Care (9.7%), Natures Own (5.9%) and Natures Way (4.1%). Fish oil segment is the top 1 ranked segments of sales in the total market. Swisse’s main competitors in fish oil segment are Blackmores, Nature’s way, Healthy care. The table below indicates the rank of the top 5 brands and the top 5 products. the top 5 brands the top 5 products …show more content…
Blackmores is also one of Australia’s leading natural health companies which are based on the naturopath. The company was founded by Maurice Blackmore in 1977 and gradually becomes one of the most trusted names in natural health. Blackmores is focused on offering high quality natural healthcare products and services to meet customers’ expectation. In 2015, Blackmores was awarded Australia’s ‘Most Trusted Brand’ for vitamins and supplements. Blackmores has a huge market in both Australia and Asia. There are 1100 existing retail outlets including all major pharmacies in Malaysia. It has 7.500 points of distribution in Australia across pharmacy, grocery and health food, rather than, it also Well-established online and become the most visited health information site in Australia, with around 327k members in their online …show more content…
Like to hike, rock climb, bicycle, surf, figure skate, in-line skate, ride horses, snowboard or ski, kayak, and other such activities
2. Don’t like to eat fish
promotion (Joyce)
Promotion mix means combinations of methods used in order to promote a product or idea. Swisses has developed comprehensive promotion mix tactics which cover five areas: advertising, public relations, sales promotion, personal selling and direct marketing. The promotion strategy shall initially is organized around informing customers of the new kid’s fish oil and how it works. The intention will be to highlight the following key benefits of ordering our products including:
Advertising--communication methods that are paid for
- TV and broadcast especially some traffic radio
- Print media like newspapers and magazines, especially some health magazines and mom’s magazines
- Online platforms including Facebook, twitter page, YouTube, LinkedIn,
- Outdoor platforms including bus, metro, malls, etc.
Public relations-- enable an organization to influence a target audience
- providing visual audio and video message to introduce our product on Swiss official website
- announcements via Swisse official tweets and updates to our page on