A factor identified which is important to point out, is the ignorance Apple has shown towards using Social Networking. The first instance was in 2013, Apple’s marketing sector was unstable and Apple started considering alternatives to accompany its long running ad agency. Due to Apple’s failed lawsuit against Samsung in 2014, claiming Samsung violated five Apple patents (Smith, 2014). Consequently, some of Apple’s Emails exchanges around the time of the lawsuit were leaked for public consumption. One email exchange that is of interest was …show more content…
Facebook gives companies the ability to interact with a larger pool of customers and more often than approaching these customers through emails, meetings or phone calls (Luke, 2009). The biggest advantage of using Facebook for companies is reducing costs for marketing. Companies are always looking for ways to reduce spending, and Facebook is the obvious way for them to market and cut costs in the 21st century. Communication costs have dropped rapidly because of Facebook, allowing companies to communicate fast, direct and regularly with a mass number of individual customers (Palmer & Koenig-Lewis,