Benefits Of Social Media Marketing Essay

991 Words Oct 9th, 2016 4 Pages

Marketing is the process of planning and executing the conception,pricing,promotion and distribution of ideas,goods and services to create exchanges that satisfy individual organizational objectives.Social media marketing,therefore, is basically the use of social media platforms to promote products and/or services.

Social media marketing consists of actions taken to build and maintain desirable relationships with target audiences involving a product,idea or a service.A company or organization that has adopted social media marketing as its basic marketing tool does not simply aim at attracting new customers only but also to grow business and build a lasting relationship with their customers.Social media marketers want to build strong economic and social connections by promisind and consistently delivering superior value.

However,marketing is a never-ending process and therefore needs constant attention for it to be termed as successful.The management therefore obtains customers feedback and uses it to revise the strategic plans.In recent times,so many organizations have adopted marketing as their major marketing tool which translates to an equation where the consumers are less but the market is infiltrated with goods and services such that the companies have to have a competitive edge to win over customers and grow their businesses,as a result This is what is known as a marketing campaign..This is not something to be achieved overnight…

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