Pros And Cons In Brazil Case Study

Decent Essays
Need for increased liability insurance which creates an increase in the cost of doing business
Environmental Air pollution is an environmental concern

Waste disposal is a huge concern in Brazil Transportation to deliver goods to Brazil would need to be considered leaving a small footprint

Creates the need for recyclable materials to be used in packaging and products

Pros and Cons of entering into Brazil to do business

Pros to entering the Brazilian market:
• GDP US$2.3 trillion ranks Brazil as world’s 7th largest economy (export.gov, 2016)
• The Brazilian government has been working to stop corruption in business
• Brazil is in the process of upgrading the local infrastructure; highways, railways, ports, and airports
• Brazil
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They will help build partnerships with local business leaders and also hold buyer trade shows in the US where they invite Brazilian business leaders
• High rate of unemployment that will lead to an increase in candidates when hiring

Cons to entering the Brazilian market:
• Current lack of sufficient infrastructure
• Complex customs and legal systems
• High tariffs
• High employment costs including increased benefits for employees that will require high investment in employees
• High inflation causing an increased cost of doing business
• Must know the cost of doing business in Brazil (Custo Brasil) related to distribution, government procedures, employee benefits, environmental laws, and the complex tax structure.
• Need a significant in-country presence in order to be successful – otherwise the company will be at a disadvantage
• Need to visit Brazil often prior to starting to do business there in order to create local
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Germany and the US have worked hard to unite and make doing business together successful. Germany was the main driver in the creation of the Transatlantic Economic Council (TEC) that was formed to deepen the cooperation between the US and the European Union to increase trade and promote jobs. Germany is currently the fifth largest trading partner with the US. Germany is in the center of Europe which gives it a good position to attract business from multiple areas. The infrastructure of transportation is developed and Germany and continues to increase its standards consistently. There are few formal barriers to trade or invest with Germany; however it is very important to research the regional differences and areas of importance to the German people in order to be successful in this market. Germany has a higher cost of doing business which can be a risk, but the German people value a quality product over price which makes it easier to have a higher price on goods to offset the cost of doing business. Germany has a higher skilled labor force which will benefit a business in obtaining quality employees, although they will come at a higher cost as well. Germany’s complicated tax laws can be a challenge to a foreign business entering the market for the first time. It will be important to have local partnerships and do extensive research to combat this

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