Benefits Of Buying And Drinking Evian By Showing People Of Different Races

1681 Words Nov 26th, 2014 7 Pages
Babies are perceived as lovable, young and energetic, hence an association was created between Evian and babies. Evian used its “Live Young” slogan to prompt its audience to perceive the similar impression of the spry, lively and young babies. The ad shows that anyone can enjoy being youthful regardless of his physical age, and act freely by escaping the societal constraints. This reflects one’s psychological state and desire; if one believes he can live young, nothing can stop him. Babies and adults of different races (i.e. whites, African Americans and Latinos) are involved in the ad, indicating that each race is significant without implying any racial and ethnic judgmental innuendos. The ad clearly displays the effect of purchasing and drinking Evian by showing people of different races ‘living young’. Promoting multiculturalism helped reach and attract more customers globally. The young version of adults as well as the T-shirts with baby bodies portrays the message creatively, simply and clearly.
E Marketing: The communication team unprecedentedly uploaded and introduced the ‘Baby & Me’ video ad on the Internet. Evian’s YouTube Channel is considered its main channel for its promotion. It simply posts video ads to their channel without paying money for it. It is also accessible and reachable to target people all over the world connected to the Internet (152 countries). The Baby & Me ad features men and women of various ages and races, who dance in front of a mirror, which…

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