He starts his testimony with an ethical appeal. He provides details about his lifestyle and his addiction to fast food and how that has that led to his chronic obesity. The fact that he states that he is a businessman persuades …show more content…
… Eating the right food has certainly had a lot to do with it. If you don 't want be constipated, eat the right food.” He focuses on young people, since they are the future of every nation. There is an old saying that says, “We are, what we eat.” Cross highlights this concept by stating that the key to happiness concentrates on eating habits. In short, he believes that a healthy lifestyle leads to a happy and long life. Cross also emphasizes that some people have developed an emotional dependence on food. He even says, “Most Americans desire more calories than they require and they gain weight. But they 're forced to overeat, it makes them into a food addict and they don 't feel well if they don 't constantly put food in their mouth.” Cross’s pathological appeal persuades the audience by connecting with them through his comments on emotional dependence on food. Cross even says, “It 's just little things. I can even feel the pelvis hipbone, like here. It 's like; I haven 't felt that for 10 years. It 's like a whole new reintroduction. I 've got to reintroduce myself to my body. That 's the kind of momentum that kicks you on, and makes you feel... Makes you fell good about what you 're doing.” Cross body changes acted as a significant motivation for him. Cross’s confident and determined tone when he talks about his improvement, motivates the audience to use the detox