Ben & Jerry is a well-known ice cream brand that offers crazy flavors, with crazy ice cream names. It is important for them to be recognized for their values, actions, and social missions in their company (Kerin, 2018). They are really innovative when it comes to choosing the names of their ice cream and what ingredients are going to complement the name. Many of the names are bringing attention to issues going on around the world. The flavor Bob Marley’s One Love is a partnership with the Marley family to help fund a youth empowerment program in Jamaica, Calling it music to your ears and your taste buds (US, 2017). They used Banana ice cream with caramel and graham cracker swirls and fudge peace signs. An innovative ice cream name that I would use on a Ben & Jerry’s ice cream is PAWSitively Nuts. This would be a peanut
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These areas will give them opportunities to grow and get themselves out to more people. They are given the opportunity to share how they take the quality of their ice cream very seriously. They state, "It all starts, of course, with the cow. Not just one, but tens of thousands of them – from the hundreds of local farms that sell their raw milk to the St. Albans Cooperative Creamery in St. Albans, Vermont” (US, 2017). A few different ways that they are also able to get a lot of attention on their ice cream is by tagging certain stars such a Jimmy Fallon on their pints. Ben and Jerry could develop a new partnership with bigger colleges and allow them to come up with a flavor and that represents people more of their age. This could allow them to sell more to this age group and become more aware of what B& J does in their communities. This company seems to take the opportunities they are given seriously to be more known throughout the
These areas will give them opportunities to grow and get themselves out to more people. They are given the opportunity to share how they take the quality of their ice cream very seriously. They state, "It all starts, of course, with the cow. Not just one, but tens of thousands of them – from the hundreds of local farms that sell their raw milk to the St. Albans Cooperative Creamery in St. Albans, Vermont” (US, 2017). A few different ways that they are also able to get a lot of attention on their ice cream is by tagging certain stars such a Jimmy Fallon on their pints. Ben and Jerry could develop a new partnership with bigger colleges and allow them to come up with a flavor and that represents people more of their age. This could allow them to sell more to this age group and become more aware of what B& J does in their communities. This company seems to take the opportunities they are given seriously to be more known throughout the