Ben And Jerry's Persuasive Essay

Throughout many generations, ice cream has been one of the most delectable treats known to man. Ice cream, even though it is known to be very unhealthy, is also used for minor medical treatments because it is frozen, which causes a soothing sensation as it numbs many of the body’s nerves, including the brain. However, the reason why people choose to buy a particular flavorful brand is dependent on the marketing presentation the company chooses to present, primarily ads. Ads produced by large-scale corporations must compete with other ads for its consumers through many techniques of style.
Ben & Jerry’s and Magnum share many of the same styles in similar, but different ways. While ice cream might look the same from the outside, Ben & Jerry’s proves that the two products are different when comparing the core both literally and figuratively. Ben & Jerry’s advertises its product with a chocolate fudge center. Beyond that, the ice cream has not one, but two flavors in one. Magnum, on the other hand, sells its ice cream by one flavor; however, Magnum highlights the rich texture of the product, which eliminates the necessity for a second flavor. After all, if the company gets the taste right the first time without opposition, there is no reason the company should waste time and money making a better product out of one that has …show more content…
The sophomoric humor can be found in both the way the author refers to the “core,” and also with the use of rhyme. Magnum, however, chose to use epigrammatic humor in its text by including the quote “Till Death Do Us Part.” This statement is used whenever a couple seals their marriage with a committed relationship, which is in contrast to the short-term pleasure the consumer will encounter by savoring the product. Also included within the texts, the authors use personal messages to get the consumer to connect with the