With over 40 different flavors and continuous additions, Ben and Jerry’s has become one of the leading competitors in the industry. The company is well known for their social responsibility. Because of this, the company has three main missions, the first is the responsibility of the product, the second is the responsibility of the economic level of the company, and third the responsibility of the social environment. They are all equally important to the company and even though at times they contradict each other the company has learned to manage all three. Ben and Jerry’s was founded in Burlington, Vermont in 1978 by Ben Cohen and Jerry Greenfield. Over time the company has been involved in many social responsibility acts, from supporting
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The article “Creating Shared Value” by Porter and Kramer introduced three points on how a company can increase their shared value opportunities, focusing on redefining productivity in the value chain. Ben and Jerry’s have been very good at keeping their fair trade, the proper people get the fair share of the money. Even though they are aware of that, issues have come to light about how employees working on the farms are not getting treated …show more content…
For example, Nike and sweatshops, it was not taken well by the public and their sales started to fall because Nike is such a big company and they were doing something unethical. Ben and Jerry’s employees are already involved with so many social responsibility programs, and that is one thing that makes Ben and Jerry’s environment so great. Many employees are unaware of what is happening on these farms, therefore having Ben and Jerry managers host sessions to educate workers would be a good step in the right direction. Create sessions that trains the workers better and teaches them the proper procedures, as well as educate them of their rights and what they should do and say when someone does not respect their rights. Along for caring about the product, and the customers that buy the product, the employees that make the product happen are important as well, that will help Ben and Jerry’s become an even greater well-rounded caring business.
References
1. Ferrell, O.C, et al. “Managing Social Responsibility and Growth at Ben & Jerry’s.” Edited by Harper Baird, 2011, pp. 1–27., doi:10.1002/9781118106686.ch1.
2. “Migrant Justice & Milk with Dignity Program Update: May 2017 | Ben & Jerry’s.” Http://Www.benjerry.com, May 2017, www.benjerry.com/values/how-we-do-business/caring-dairy/migrant-justice-update.
3. Murray, J. Haskell. “Ben & Jerry's Struggles with
The article “Creating Shared Value” by Porter and Kramer introduced three points on how a company can increase their shared value opportunities, focusing on redefining productivity in the value chain. Ben and Jerry’s have been very good at keeping their fair trade, the proper people get the fair share of the money. Even though they are aware of that, issues have come to light about how employees working on the farms are not getting treated …show more content…
For example, Nike and sweatshops, it was not taken well by the public and their sales started to fall because Nike is such a big company and they were doing something unethical. Ben and Jerry’s employees are already involved with so many social responsibility programs, and that is one thing that makes Ben and Jerry’s environment so great. Many employees are unaware of what is happening on these farms, therefore having Ben and Jerry managers host sessions to educate workers would be a good step in the right direction. Create sessions that trains the workers better and teaches them the proper procedures, as well as educate them of their rights and what they should do and say when someone does not respect their rights. Along for caring about the product, and the customers that buy the product, the employees that make the product happen are important as well, that will help Ben and Jerry’s become an even greater well-rounded caring business.
References
1. Ferrell, O.C, et al. “Managing Social Responsibility and Growth at Ben & Jerry’s.” Edited by Harper Baird, 2011, pp. 1–27., doi:10.1002/9781118106686.ch1.
2. “Migrant Justice & Milk with Dignity Program Update: May 2017 | Ben & Jerry’s.” Http://Www.benjerry.com, May 2017, www.benjerry.com/values/how-we-do-business/caring-dairy/migrant-justice-update.
3. Murray, J. Haskell. “Ben & Jerry's Struggles with