Ben and Jerry Essay
Ben & Jerry's is an American ice cream company owned by Unilever that manufactures ice cream, frozen yogurt, sorbet and ice cream novelty products. Ben & Jerry's Homemade Inc. was founded in 1978 and is currently based in South Burlington, Vermont.
From the company’s inception more than thirty years ago, their plan was to provide quality ice cream while also creating a company that was socially conscious about the world and its environment. Ben and Jerry’s currently have 346 scoop shops across 25 countries all around the world, with countries like the UK, US and India some of the countries they operate in. Apart from these establishments, products are also distributed to supermarkets and convenience stores …show more content…
Product Mission: To make, distribute and sell the finest quality all natural ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment.
Economic Mission: To operate the Company on a sustainable financial basis of profitable growth, increasing value for our stakeholders and expanding opportunities for development and career growth for our employees.
(Ben and Jerry's, 2013)
Ben and Jerry’s strive to strike balance between customer satisfaction, employee welfare and environment protection.
To satisfy consumer needs, production methods are constantly updated and industrial applications adopted to facilitate quality control. (InfinityQS, 2013)
In order to promote sustainable farming and safe food production methods without causing environment degradation, Ben & Jerry’s take actions such as phasing in Forest Stewardship Council (FSC) certified paperboard for their pints. (Ben and Jerry's, 2013) Besides, Ben & Jerry’s have decided to source for 100% fair trade ingredients by the end of 2013. (Fahnestock, 2013)