Bellboy Case Essay

2771 Words Jul 5th, 2011 12 Pages
Table of Contents

1. Part I. Argumentation SWB; the survey understates the demand…..…………3

1. Collection of samples…………………………………………………….3

2. Research design adopted and procedure……………………………….4

3. Questionnaire…………………………………………………………….4

4. Analysis…………………………………………………………………...5

5. Conclusions..……………………………………………………………..6

2. Part II. Argumentation Two Small Companies; the survey overstates the demand……………………………………………………...………….7

1. Collection of samples……………………………………………………7

2. Research design adopted and procedure………………………………7

3. Questionnaire……………………………………………………………9

4. Analysis…………………………………………………………………..9
…show more content…
The results of the questionnaire on demand could be better if the discussion of prices was more open and flexible. This will give you also a more realistic view of the price elasticity. In addition, the structure of questionnaire (from general questions to more specific ones) narrowed down the choices in the questions 5 to 9 significantly and considering that communication staff was answering the questions, they most probably were giving very conservative estimates to avoid any future “attacks” of overexcited supplier. The comparison with a “candy bar” is not very appropriate for a business environment which could have discouraged serious professional people from use of a device. Results of Q.2 reflected in Table 2 and 3 show that the questionnaire was not well designed to provide comprehensive information on specifics and benefits of the service as well as obtain detailed information about the negative opinion about the service even when companies were not familiar with it (no explanation on why exactly companies are not interested in the service), which shows an additional great potential in the market (50% of companies which are not familiar with the service and are not interested in purchasing it, Table 2). The fact that 62% companies are familiar with this type of service and still are interested in acquiring it indicates significant unmet demand.
Analysis. Only 50% of “maybe” responses are taken into account. Immediate

Related Documents