Behaviura Case Study

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MINOR PROJECT SUBMITTED TOWARDS THE PARTIAL
FULLFILLMENT OF
BACHELOR OF BUSINESS ADMINISTRATION (BBA) ON
JEWELLERY BUYING BEHAVIOUR- A CASE STUDY ON 'AISSHPRA'
A unit of HARI PRASAD GOPI KRISHNA SARAF PVT. LTD.

SUBMITTED BY: SUBMITTED TO: Raj Rani Shah Dr. Himanshu Rastogi A7006413058 (Faculty Guide- ABS) BBA- V th Sem AMITY UNIVERSITY
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Marketers of high involvement products must understand the information gathering and evaluation behaviour of high involvement consumer, they need to help buyers learn about the product- class attributes and their relative importance.

FACTORS AFFECTING CONSUMER BEHAVIOUR
There are several factors which affect Consumer Behaviur.
1. Cultural
2. Social
3. Personal
4. Psychological factors which affect consumer behavior and have other major classification in them which also play a major role in affecting the behavior of a consumer buying behaviour to a great extent. 1. Cultural Factors
Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class.  Culture
Basically, culture is the part of every society and is the important cause of person wants and behavior. The influence of culture on buying behavior varies from country to country therefore marketers have to be very careful in analyzing the culture of different groups, regions or even countries.

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