Behavioral Theory Essay

805 Words Apr 6th, 2016 4 Pages
Haritha vardhini Katragadda
Social and Behavioral health
Dr. Preety Gadhoke, PhD, MPH
Reflection paper #6
Firstly, ‘Theory of reasoned action’, a model of behavioral intention prediction that spans attitude and behavior predictions. Subsequent separation of behavior from behavioral intentions allows for limiting factors’ explanation on the basis of attitudinal influence. Icek Ajzen and Martin Fishbein developed the theory of reasoned action between 1975 and 1980.
This theory was derived from past studies that began as attitude theory and eventually led to behavior and attitude studies. This theory originated from frustration with the traditional behavior and attitude studies. Most studies in this field established weak
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This refers to perceptions of an individual of his or her ability to perform a particular behavior. These are predicators that cause an intention. As a rule of this theory favorable attitude and subjective norms as well as greater perceived control increase the intention of an individual to perform a particular behavior. Other factors that may influence behavior do so indirectly by influencing subjective norms or attitude. These factors are considered as external variables by the theory. For instance, these variables may include the characteristics of a task, development implementation, organizational structure and political influences.
Secondly , the theory of planned behavior (abbreviated TPB) is a theory that links beliefs and behavior. The concept was proposed by Ben Dixon to improve on the predictive power of the theory of reasoned action by including perceived behavioral control. The intention of this theory was to explain behaviors on which individuals can exert self-control. Behavior intent is the main component of this theory. Attitude on the likelihood of a behavior causing the expected result and subjective evaluation of the benefits and risks of the result influence behavior intentions. It has successfully helped in predicting and explaining various health intentions and behaviors. These include drinking, smoking, utilization of health services, substance use and breastfeeding among others. According to this theory, behavioral

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