Craft Brewers Case Study

Superior Essays
Rong Rong
Dr. Linus Huang
Sociology 110
3 October 2017
Question#1
(a)
Discriminating beer drinkers got high-quality beer from generalist brewers before the late 1970s. The generalist brewers go with heterogeneous targets, producing a wide range of beers including low-quality, middle-quality and high-quality beers.
(b)
Before the late 1970s, the social space for beers was covered by mass producers. However, social space was then opened up for craft brewers to make high-quality beer, who therefore were able to survive and thrive. According to the population ecology perspective, rather than adapting to environments, organizations were selected or eliminated by environments. In the case of the emergence of craft brewers, the craft brewers did
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That was when the economies of scale occurred, which the average cost of producing one good decreased as the number of goods being produced increased. To make the greatest advantage of the economies of scale, the generalists focused on the products which were most popular among consumers. The middle-quality beers appealed to most consumers, and thus the generalists focused on them, and no longer produced low-quality and high-quality beers. There are still demands for high-quality beers. As a result, social space was opened up for craft brewers who made high-quality beer. Therefore, the craft brewers emerged and coexist with the large generalists in the beer …show more content…
One of the solutions to change the balance of power between universities and students is, taking the organizations which deal with student affairs out of the control of the administrators. My solution to balance the power is to establish a student organization which deals with student feedbacks regarding the university and supervises administrators. Rather than controlled by the administrators, the organization is controlled by a nonprofit city student organization which promote student right and power. The city student organization is supervised by all universities located in the

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