Bedsure Case Study

Improved Essays
The word of “bedsure” was written in our product information, actually is a brand name of bedsure design. Bedsure design specialized in home textile and bedding sets which similar with our product. In the bullet 3, we quoted “bedsure” as a kind of product feature. We didn’t realize it’s a word mark (trademark) of Bedshe International Business Co.Ltd. This is a violation of trademark IP because of our product information team’s inadequate intellectual knowledge.
Why we missed this item?
(1)This item’s product information was offered by a staff of our sales team. Our sales person have never written product information before, he uses some hot sales product bullet from Amazon to our information team member as a reference. In that time our information
…show more content…
http://www.wipo.int/branddb/en/showData.jsp?ID=USTM.86723404 The goods and service of Bedsure as below: Baby changing mats; Beds; Bolsters; Cushions; Inflatable mattresses for use when camping; Inflatable pillows; Mats for infant playpens; Mattresses; Mattresses made of flexible wood; Pillows. Which is basically similar with our products. Then we use the keyword of “Bedsure” search on the Google.com and found that there is a shop name after Bedsure Design, the website as follow: https://www.bedsuredesigns.com/, we click this website and browse their products, we found that all of their products is home textiles and …show more content…
The corresponding course will bring testing. Our training courses will be conducted once a week. Our IP centralized team members will also provide us with a higher level of intensive training so that we can effectively enhance the overall capabilities and quality.
(2)External IP Training
We will send two of our IP vetting team members to attend the IP Manager Scheme and training courses launched by Hong Kong Intellectual Property Department. This government department also provides IP consultancy services that we can make use of. The 2 team members will lead our internal IP knowledge building. More team members will be sent to join the IP Manager Scheme. We will also provide occasional training for our suppliers to improve their IP infringement

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