Bed And Beauty Case Study

Superior Essays
FAQ - Blog And Upcoming Store

1. Why are you called Bed & Beauty?

We’ve always been passionate about beauty & wellness and aspire to share it with people around. We envision to evolve the way people sleep by seamlessly delivering finest quality bedding that is thoughtful towards your skin & hair and hence the name Bed & Beauty.

2. What products are you launching with?

At Bed & Beauty, quality sleep & wellness excite us and so we are launching with a complete line of mulberry silk sleep essentials, ranging from sleep masks to duvets, pillow cases, comforters, bed linen, bed sheets and more. Our entire range is crafted from finest quality charmeuse silk, helping you enjoy the little luxuries of life.

3. Why should I choose Mulberry
…show more content…
In an age where more than 60 % of the population is facing sleep issues, silk bedding range helps you fall asleep easily and wake up feeling refreshed.

• Smoothest of all the fabrics: 18 essential amino acids & the smooth texture of silk gives you better skin and hair by preventing skin breakouts and hair breakage. What’s more? Silk bedding is recommended by celebrity beauty experts for use post those expensive skin & hair treatments

• Charmeuse Weave: Our entire silk bedding range is crafted with charmeuse weave. Charmeuse weave silk is a luxurious option for bedding as it is softer and a better insulator.

Check out our Benefits page to learn more about the advantages of using Silk Bedding essentials.

4. What is Momme size?

Mommes (mm) is a unit used to measure the quality of silk fabrics.

One momme = 4.340 grams per square meter
8 mommes is approximately 1 ounce per square yard or 35 grams per square meter.

Higher momme weight indicates the following:

• Better quality
• More durable weave
• More luxurious fabric
• Increased shelf life
• Increased
…show more content…
Why should I pick silk bedding over the regular cotton bedding?

Cotton is a widely used fabric for bedding. Cotton, when chosen consciously such as organic cotton with high thread count is also considered one of the premium bedding fabrics. However, the regular cotton with less thread count being coarse would not count as the best bedding fabrics resulting in poor sleep. And this rough texture from poorly weaved cotton fabrics leads to hair & Skin damage.

10. What is the difference between Satin & Silk?

Technically, Satin isn't a fabric, it’s a finish. But, the term satin is generally used for synthetic polyester fabric which has a satin weave. Synthetic polyester fabrics with a satin weave might feel nice and soft in your hand, but are not recommended for an 8-hour sleep as they contain petroleum and other harmful chemicals.

Bed & Beauty offers a bedding range curated from silk which is a natural fabric with no harmful chemicals. In addition, silk is much softer, helps your skin breathe better & regulates temperature too.

11. When will you make your products live?

We’re working 24*7 to launch our product range as soon as possible. We’re doing a few final touches and making things perfect before our collection goes live. We respect your patience and

Related Documents

  • Improved Essays

    Sleep Mask Analysis

    • 1014 Words
    • 5 Pages

     Straps of this mask are very elastic and you can easily adjust to the exact position that fits your need.  On the back of the sleep mask, there is a strap adjuster which will make you perfect if you want to sleep on your side.  The main problem of long hair caught is avoided in this sleep mask as this is not having the Velcro.  Alaska Bear Natural Silk Sleep Mask is very reliable. Lightweight Contoured Sleep Mask Kit – Best choice for Side Sleepers This is the best choice if you are looking for a bundle package that includes sleep ear plugs along with a sleep mask.…

    • 1014 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    The durability and the lifespan of the pillows can be increased significantly with the help of protectors. While the user is sleeping the pillow collects several different types stuff. There is the moisture produced by the body, the post shower oils, hair conditioning residue, make up etc. All of these things can cause clogging of the skin pores and have a negative effect on the skin. Having a protective layers between the skin and the pillows helps in keeping the pillows free of dirt.…

    • 965 Words
    • 4 Pages
    Superior Essays
  • Superior Essays

    Bedroom Paint Colors

    • 1986 Words
    • 8 Pages

    Furniture is typically your most valuable asset. A few practical tips will help you choose bedroom paint colors that add monumental luxury and prestige to your home design. What an easy home improvement project! Tip Number One: Choose Bedroom Paint Colors in Leather Brown Since you desire to maximize the bedroom design by playing of your valuable furniture accents, Leather Brown paint colors can do wonders. Due to the natural and basically neutral appeal of Leather Brown paint colors, almost any furniture stain will look marvelous with your bedroom design.…

    • 1986 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    Its cotton variety is called organdy, and it has similar properties to organza. Nowadays, you can find all kinds of organza fabric, both natural and synthetic. An everybody’s favourite for evening and wedding gowns, this stiff material has a subtle sheen. What Is Organza Fabric Like? / Organza Fabric Characteristics Organza fabric has a stiff and wiry finish, because it is made with highly twisted filament yarns.…

    • 1929 Words
    • 8 Pages
    Improved Essays
  • Improved Essays

    As its well knows that curtains are the most interesting and good decoration in the room. Curtains always make your bedroom nice and beautiful if it is decorated with the best selection. Every decorator will guide you the only thing that curtains make the room but when you choose them perfectly. It is the matter of texture and pattern to the room and then you need to select that you want formal or casual, traditional or contemporary style in your room. In this matter, you also need to be professional while selecting the fabric you need to check the weight and transparency of the fabric.…

    • 795 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Crafted from premium quality fabric, the anti roll pillow allows for maximal breathability along with least heat buildup so that your baby could sleep comfortably throughout the whole night. Easily washable, dryable and adjustable! ============= Make your little love feel relax throughout the night using this ultra-soft, non-toxic and skin-friendly anti roll head positioner pillow. Designed to prevent newborns turn/move their tiny little head, this stylish and easy to wash baby pillow helps your baby get a better night's…

    • 767 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Eve Mattress https://www.evemattress.co.uk/about After the long tiring day, we all crave for a good sleep, don’t we? Sleep plays an important role in our physical health and what’s the better way to get your good night sleep by finding your perfect mattress? Eve Mattress helps you enjoy heavenly sleep with the world’s most comfortable mattresses. This is the only mattress you will ever need as it gives gentle support for your back and joints. It helps you fall asleep faster, enjoy longer and deeper sleep and next day when you wake up, you will refresh.…

    • 1008 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    The carpeting will not fade from direct sun exposure, making it a wise choice for a room with many windows. The downfall of acrylic is that it is not as strong as nylon for every day use situations. The material is also not very stain resistant, especially when it comes to oil stains. You’ll end up needing to replace acrylic carpeting more often, but it is a cheaper material than nylon and polyester. Now that you know some pros and cons of these three materials, you can pick the one that will fit best with your…

    • 436 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    The design of the pillow is also very precisely done, with side panels that are beveled, shoulder cut-outs and contours that have been well thought out. Pros and Cons Users have found the cervical pillow for neck pain particularly beneficial for the following reasons: • It is designed to give back sleepers, side sleepers as well as stomach sleepers comfort from neck pain while they sleep. • There are three sizes, to be chosen based on the sleeper's weight and height. • It is made entirely in America, so you can trust that the 'naturally-derived' and non-toxic products label are in keeping with strict standards. • It comes with a 2 year warranty against loss of shape or resiliency.…

    • 737 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Visco 2 Case Study

    • 982 Words
    • 4 Pages

    4. SleepJoy 3" ViscO2 Ventilated Memory Foam Mattress Topper, Queen A small mattress company compared to the others, Sleep Joy has some amazing products which do justice to its price. This topper improves the quality of your mattress and your sleep will be a pleasant one. So, you could enjoy the benefits of a memory foam mattress without buying a whole new bed. With the new and innovative ViscO2 technology, Sleep Joy has released this 3” thick mattress topper.…

    • 982 Words
    • 4 Pages
    Improved Essays