Joan Kilbourne believes that the behaviors between genders are an immediate result of the way media messages and advertising portrays masculinity and femininity, with females getting the worse of it. Females are getting the worse of it because many of these ads have dangerous views towards them while also making them feel inferior to men. This all results in women feeling pressured to be young, thin and beautiful or else society will not accept them. One of these ads that have dangerous views towards women is the one of a man standing over a girl that is saying, “no” but laughing as she says it. This ad may lead to younger men believing that they can do whatever they want to women even if they resist and won’t lead to any consequences. At the same time, a younger girl who views these ads may feel like if she is violated she should let it happen because she may not know that she has the right to defend herself, which is just scary. Kilbourne states, “I contend that all girls growing up in this culture are sexually abused,” which effects their behaviors throughout life. Devor feels that society has influenced how
Joan Kilbourne believes that the behaviors between genders are an immediate result of the way media messages and advertising portrays masculinity and femininity, with females getting the worse of it. Females are getting the worse of it because many of these ads have dangerous views towards them while also making them feel inferior to men. This all results in women feeling pressured to be young, thin and beautiful or else society will not accept them. One of these ads that have dangerous views towards women is the one of a man standing over a girl that is saying, “no” but laughing as she says it. This ad may lead to younger men believing that they can do whatever they want to women even if they resist and won’t lead to any consequences. At the same time, a younger girl who views these ads may feel like if she is violated she should let it happen because she may not know that she has the right to defend herself, which is just scary. Kilbourne states, “I contend that all girls growing up in this culture are sexually abused,” which effects their behaviors throughout life. Devor feels that society has influenced how