William Morris was an English painter, designer fabrics and furniture, book designer, a developer of typographic fonts, poet and socialist. He was behind the concept of synthesis, the key concept of the new art.
Morris was the founder of the "Arts and Crafts Movement," which took shape as an artistic style in the second half of the 19th century. All participants in the movement united in the belief that artistically designed human environment - pleasing to the eye of the building, artfully load furniture, tapestries, ceramics - should help to improve society in the interests and producers and consumers. Going after Ruskin, Morris was looking for harmony and unity of nature, man and art.…