Beauty Industry Analysis

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Magazines, commercials, billboards, and ads of the beauty industry all have a common appearance to them. They include a beautiful woman, one that women everywhere envy. Some feel they need to look like this to be beautiful at all. Some women turn to makeup, and even plastic surgery to totally transform their face and body. But in reality each of the women in commercials or other advertisement aids have been transformed by a makeup artist and some by a doctor or plastic surgeon but almost all have been changed by a computer. In today’s society the beauty industry shows a contorted version of “beautiful” that some people feel they need to match to achieve beauty.
Nowadays, it’s no trouble to find beauty products. They can be picked up in almost
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Beauty magazines have an abundance of before and after photos that have been posted online, where the original image looks nothing like the new image. Some people even look like they‘ve dropped an uncountable number of pounds. One example of this is Kelly Clarkson. A retoucher from Self magazine slimmed Clarkson down drastically. She looked as though she had lost a few dress sizes and her face had slimmed down drastically. Her skin seemed to have more of a shine to it and her face glowed. Even her hair seemed to have more shine and color. Clarkson, a woman who shows off her body proudly no matter what size she is, or how she looks, felt that this shouldn’t have happened. In defense of the magazine, the retoucher, Lucy Danziger said “ Did we alter her appearance? Only to make her look her personal best…But in the sense that Kelly is the picture of confidence, and she truly is, then I think this photo is the truest we have ever put out there on the newsstand”(“Photoshopping: Altering images and”, 2014) So, if Kelly is the picture of confidence then why change her appearance at all? Shouldn’t they use Kelly’s outer confidence to make others feel confident too, without having to change their everyday looks? This retoucher is essentially saying that even though Kelly may be confident and proud of her body and looks, she doesn’t fit into society 's morphed and distorted version of beautiful. The retoucher …show more content…
“This is how I’ve always wanted to see myself. But now that I see it, I’m questioning why I ever wanted to look like that”(“Photoshopping real women into”, 2014). This is what one woman said after seeing an image of herself after being photoshopped by a professional as part of an experiment. The woman was transformed fully on photoshop and was hardly recognizable. Her entire body was slimmed down drastically, her hair was given much more color and volume, all wrinkles and creases in her face were erased, and her skin was given a glow and lightened by quite a few shades. Three other women were altered in this experiment and they too had similar reactions. This shows that changing yourself doesn’t always make a woman see themselves as more beautiful, it shows that no amount of change can truly make a woman more beautiful. Women should embrace what makes them different because it makes them their own kind of beautiful. Some women, however don’t get the chance to see how they would look if they changed. Some women go for it, convinced that it will make them more beautiful. This, though, leaves some women disappointed with the results and they then keep changing their appearance through surgery after surgery to try and fix the distortion. Maybe they feel disappointed with the results considering women are not meant to change their face so drastically. If most

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